The Effect of Appearance Satisfaction on Appearance Management Interest and Appearance Management Behavior: Focused on Men in their 20s and 30s

Abstract

This study investigated the effect of appearance satisfaction on appearance management interest and appearance management behavior in men in their 20s and 30s. Based on these results, it was found that appearance satisfaction affects appearance management interest and appearance management behavior. The survey method was self-managed for men in their 20s and 30s. We collected 300 copies of survey analysis data, excluding 11 copies that were not suitable for analysis. The collected data were analyzed using the SPSS 29.0 program, the usual rights were analyzed prominently, and the validity and reliability of AI-based certification were analyzed for characteristics and reliability. For certain analyses, the Varimax analysis method was used for the main component analysis. The analysis results are as follows. The increase in appearance satisfaction was found to have a positive effect on appearance management interest and appearance management behavior, and social appearance interest was found to be negative for appearance management behavior hair care and physical management. Among the interests of appearance management, personal interest in appearance had a positive effect on appearance management behavior.