The effect of an infographic promotion on research dissemination and readership: A randomized controlled trial

Abstract

CLINICIAN’S CAPSULEWhat is known about the topic?Infographics are graphical illustrations of complex ideas that are broadly shared on social media platforms.What did this study ask?What is the effect of a social media strategy using infographics on the readership and dissemination of research articles?What did this study find?Infographic articles were associated with increased Altmetric scores and abstract views, but not full-text views.Why does this study matter to clinicians?The promotion of articles with infographics may increase awareness and dissemination of research findings among clinicians.

Areas of Interest and Stigmatic Attitudes of the General Public in Five Relevant Medical Conditions: Thematic and Quantitative Analysis Using Twitter

“…Twitter, one of the most popular and widely used platforms of social media, is currently considered an effective channel of communication [18]. Different players in health and medicine have realized Twitter’s potential for acquiring and distributing medical information [19]. Furthermore, American mainstream media outlets and the general public demonstrate a preferential interest for psychiatric disorders on Twitter [20].…”

Improving knowledge translation for increased engagement and impact in healthcare

“…Social media platforms are now used as appropriate ways to conveying messages to healthcare audiences. 54 Hence, creative approaches are necessary to be effective in disseminating knowledge to stakeholders through social media, such as Twitter or Facebook. 53 55 Open access CONCLUSION Effective dissemination of research findings to relevant stakeholders is necessary to achieve clinical and service improvements.…”

“…Social media platforms are now used as appropriate ways to conveying messages to healthcare audiences. 54 Hence, creative approaches are necessary to be effective in disseminating knowledge to stakeholders through social media, such as Twitter or Facebook. 53 55 …”

Thinking Critically About Appraising FOAM

“…As Munz and Chen point out, it is crucial for us be critical of our educational interventions—and FOAM is not exempt from this process. While much of the recent literature around social media has focused on selling scientists and knowledge producers a method to engage with the lay public and front‐line clinician colleagues, we have also encouraged a healthy skepticism when consuming online education resources. In the age of “fake news,” we must both role model and encourage our trainees to think critically of what they read and what they adopt into their practice …”