“…In the same sense, Excess negative memory could have been mentioned by consumers because it is related to hypersensitivity to food stimuli that influence the formation of people's preferences, for example, consumers that have a tendency for the consumption of foods rich in fat or fast foods (Moreno-Padilla et al, 2018;Blau et al, 2020). The word Addiction could be mentioned by consumers due to the dependence on products of alcoholic beverages, cola drinks, coffee, among others (Yamada et al, 2014;Bhumiratana et al, 2019). Finally, the negative memories, Stench or unpleasant odors is also of importance according to Jiménez (2014) who mentioned that this smell can influence acceptance or rejection of interpersonal relationships and is linked to feelings, sensations, or images such as food (e.g., cheese, fermented food, egg, among others), aspects of personal hygiene, state of conservation of objects or places (e.g., shoes, clothing, closed premises, among others).…”