The effect of abductive reasoning on concept selection decisions

Dong, Andy; Lovallo, Dan; Mounarath, Ronny

doi:10.1016/j.destud.2014.12.004

Cited by 59 publications

(47 citation statements)

References 27 publications

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“…What is missing is a 'what' (an object, a service, a system), that will give definition to both the problem and the potential solution space within which an answer can be sought.' Abductive reasoning is a key part of Design Thinking [29,30]. This process is most often found using a visual observation example, in which a person makes hypotheses or tries to explain some behaviour they've seen.…”

Section: But What Exactly Is Design Thinking?mentioning

confidence: 99%

From Design Thinking to Art Thinking with an Open Innovation Perspective—A Case Study of How Art Thinking Rescued a Cultural Institution in Dublin

Robbins

2018

Journal of Open Innovation: Technology, Market, and Complexity

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This article uses a contemporary and revelatory case study to explore the relationship between three conversations in the innovation literature: Design Thinking, creativity in strategy, and the emerging area of Art Thinking. Businesses are increasingly operating in a VUCA environment where they need to design better experiences for their customers and better outcomes for their firm and the Arts are no exception. Innovation, or more correctly, growth through innovation, is a top priority for business and although there is no single, unifying blueprint for success at innovation, Design Thinking is the process that is receiving most attention and getting most traction. We review the literature on Design Thinking, showing how it teaches businesses to think with the creativity and intuition of a designer to show a deep understanding of, and have empathy with, the user. However, Design Thinking has limitations. By placing the consumer at the very heart of the innovation process, Design Thinking can often lead to more incremental, rather than radical, ideas. Now there is a new perspective emerging, Art Thinking, in which the objective is not to design a journey from the current scenario, A, to an improved position, A+. Art Thinking requires the creation of an optimal position B, and spends more time in the open-ended problem space, staking out possibilities and looking for uncontested space. This paper offers a single case study of a national arts organisation in Dublin facing an existential crisis, which used an Art Thinking approach successfully to give a much-needed shot in the arm to its commercial innovation activities.

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Section: But What Exactly Is Design Thinking?mentioning

confidence: 99%

From Design Thinking to Art Thinking with an Open Innovation Perspective—A Case Study of How Art Thinking Rescued a Cultural Institution in Dublin

Robbins

2018

Journal of Open Innovation: Technology, Market, and Complexity

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“…As shown in the above review of the existing research on reasoning in design, little or no research has been done on the reasoning patterns present at the micro-level of design activity comprising the inference made at the level of individual arguments between groups of designers. Research is therefore desired to identify and understand reasoning patterns within arguments e what this study defines as micro-level design activity (Dong et al, 2015;Rittel, 1987). The decision to analyse micro-level reasoning implies parting with the thusfar established perception of reasoning as containing premises, rules and conclusions.…”

Section: Analysing Micro-level Reasoning In Designmentioning

confidence: 99%

“…Indeed, similar studies of 62 Design Studies Vol 60 No. C January 2019 design reasoning have found deductive reasoning to be evaluative (Dong et al, 2015) in relation to ideas.…”

Section: Hypotheses and General Reasoning Patternsmentioning

confidence: 99%

“…Aside from finding abductive reasoning present in evaluation, they also argue for abductive reasoning as being directed towards both convergent and divergent thinking, i.e., proposing both new frames of understanding as ways of reaching conclusions. Dong, Lovallo, and Mounarath (2015) also analysed the verbal protocols of reasoning processes among people discussing and evaluating design ideas and concepts in terms of the deductive, inductive and abductive reasoning types, showing that reasoning can be reliably identified from protocols including recorded dialogue in groups of people. They found that the type of reasoning dominant when evaluating ideas influenced the evaluation of the ideas.…”

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confidence: 99%

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Empirically analysing design reasoning patterns: Abductive-deductive reasoning patterns dominate design idea generation

2019

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Reasoning is a fundamental process in design activity, and it provides a way to understand design behaviour. Theories and models of design propose reasoning that follows abductive-deductive patterns. At the micro-level, these patterns are untested. This study analyses verbal reasoning patterns at the micro-level for group idea generation using protocol analyses of concurrent verbalisations from five design teams with industry participants. The results show that reasoning in design activity across 218 ideas follows general patterns of abductive-deductive reasoning. At the individual idea level, the reasoning patterns are disorderly and enter into micro-patterns of inference. The study concludes that understanding reasoning at early-stage idea generation processes is indicative of the mental models and abductive-deductive reasoning that are prevalent in design activity.

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Section: But What Exactly Is Design Thinking?mentioning

confidence: 99%

Elevating Art Thinking to a Fine Art

Robbins¹

2018

Preprint

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This article uses a contemporary and revelatory case study to explore the relationship between three conversations in the innovation literature: design thinking, creativity in strategy and, the emerging area of art-thinking. Businesses are increasingly operating in a VUCA environment where they need to design better experiences for their customers and better outcomes for their firm and the Arts are no exception. Innovation, or more correctly growth through innovation, is a top priority for business and although there is no single, unifying blueprint for success at innovation, design thinking is the process that is receiving most attention and getting most traction.  Design thinking teaches businesses to think with the creativity and intuition of a designer; to show a deep understanding of; and have empathy with the user.  But design thinking has limitations. By placing the consumer at the very heart of the innovation process, design thinking can often lead to more incremental than radical ideas.  Now there is a new perspective emerging, art-thinking, in which the objective is not to design a journey from current scenario; A to improved position: B.  Art thinking requires the creation of B and spends more time in the open ended, problem space, staking out possibilities and looking for uncontested space. In Dublin, we examine a case of the oldest, largest and most prestigious fine art gallery and studio where most of the country’s best-known and successful visual artists both make, exhibit and sell their art.  Graphic Studio Dublin is primarily a printmaking studio, established by artists over 60 years ago. It has facilities for woodblock, lino-print, silkscreen, intaglio and carborundum etching spread over four floors of a centrally located studio where the artists have access 24/7.  But two years ago it found itself on the brink of collapse having borrowed heavily to invest in new facilities during the period of Ireland’s economic collapse.  Its loans were sold to a vulture-fund who were about to foreclose in a move that would have seen a generation of Irish Artists displaced.  A new board of directors was empaneled and they introduced some art thinking principles to bring the organisation back from the brink.  They used an art-thinking mindset and design thinking tools to restore the fortunes of this venerable, artist-led institution and it worked.

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The effect of abductive reasoning on concept selection decisions

Cited by 59 publications

References 27 publications

From Design Thinking to Art Thinking with an Open Innovation Perspective—A Case Study of How Art Thinking Rescued a Cultural Institution in Dublin

From Design Thinking to Art Thinking with an Open Innovation Perspective—A Case Study of How Art Thinking Rescued a Cultural Institution in Dublin

Empirically analysing design reasoning patterns: Abductive-deductive reasoning patterns dominate design idea generation

Elevating Art Thinking to a Fine Art

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