The Effect of a Political Conflict on Young Chinese Consumers’ Boycott Behaviour: The Case of U.S.-China Trade Dispute

Shin, Sun Ae; Lee, Jinkwon

doi:10.37727/jkdas.2018.20.3.1191

Korean Data Anal Soc

2018

DOI: 10.37727/jkdas.2018.20.3.1191

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The Effect of a Political Conflict on Young Chinese Consumers’ Boycott Behaviour: The Case of U.S.-China Trade Dispute

Sun Ae Shin¹,

Jinkwon Lee²

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The Effect of a Political Conflict on Young Chinese Consumers’ Boycott Behaviour: The Case of U.S.-China Trade Dispute

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