The Ecotourism Development Strategy At Pandang Tak Jemu Mangrove Batam

Abstract

The Kampung Bakau Serip Tourism Village has the Pandang Tak Jemu Mangrove Ecotourism located in Nongsa, Batam City, Riau Archipelago. Pandang Tak Jemu Mangrove Ecotourism was used as the research location for this thesis. The purpose of this study is to describe the development strategy carried out by three parties. The three parties are the government, ecotourism managers, and local communities. In this study, the method used is a qualitative approach where the data analysis instrument is SWOT analysis. The elements of the SWOT analysis in this study are linked through the development indicators of 4A Tourism Destinations (Attraction, Accessibility, Amenities, Ancillary). All the resulting data were analyzed based on the quality of the data obtained through observation, interviews, questionnaires, and literature review. The data obtained is divided into two main data sections and supporting data, both data are analyzed to obtain the results of the Pandang Tak Jemu ecotourism development strategy from IFAS and EFAS. Results Strength (The strength) of this study the highest is the affordable cost and varied types of mangrove Pandang Tak Jemu Mangrove Ecotourism. Results Weaknesses (weaknesses) of this study are the lack of optimal marketing management and the involvement of third parties in the development of Pandang Tak Jemu Mangrove Ecotourism management. The results of the opportunities from this study are to have opportunities to develop SMEs in Tourism Villages and create jobs for local communities. Results Threats from this research are the inability to manage waste or garbage and policies that do not favor local communities. Therefore, for future researchers, the results of these findings can be used as a reference for more in-depth research so that they become studies that can be used by the government as a consideration for policymakers.