“…As mentioned earlier, this study considers social capital in customer and service firm employee relations rather than service firm and customer relations like brand attachment and loyalty. Moreover, social capital has been considered in economic value (Postelnicu and Hermes, 2018), firm growth (Habersetzer et al , 2018), innovation (Thompson, 2018) and strategic planning (Soulard et al , 2018). Recently, the concept of social capital started to gain importance in service marketing, particularly in peer-to-peer service exchange (Yuan et al , 2018), loyalty (Jones and Taylor, 2012), loan expansion and quality in banks, and service recovery in banks (Muhammad et al , 2017).…”