The Economic Impact of User‐Generated and Firm‐Generated Online Content: Directions for Advancing the Frontiers in Electronic Commerce Research

Ghose, Anindya

doi:10.1002/9780470315262.ch3

Cited by 5 publications

(3 citation statements)

References 84 publications

(61 reference statements)

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“…There is also the possibility of using aggregate user-generated content for marketing purposes Zhang 2011, Oestreicher-Singer andSundararajan 2012). Ghose (2008) argues that 1 A full discussion of the topic of how social media conversations can be used to enhance the product development process is beyond the scope of this paper. See Sawhney et al (2005) for a summary.…”

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confidence: 99%

Active Social Media Management: The Case of Health Care

Miller

Tucker

2012

SSRN Journal

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Given the demand for authentic personal interactions over social media, it is unclear how much firms should actively manage their social media presence. We study this question empirically in a healthcare setting. We show empirically that active social media management drives more user-generated content. However, we find that this is due to an increase in incremental user postings from an organization's employees rather than from its clients. This result holds when we explore exogenous variation in social media policies, employees and clients that are explained by medical marketing laws, medical malpractice laws and distortions in Medicare incentives. Further examination suggests that content being generated mainly by employees can be avoided if a firm's postings are entirely client-focused. However, empirically the majority of firm postings seem not to be specifically targeted to clients' interests, instead highlighting more general observations or achievements of the firm itself. We show that untargeted postings like this provoke activity by employees rather than clients. This may not be a bad thing, as employee-generated content may help with employee motivation, recruitment or retention, but it does suggest that social media should not be funded or managed exclusively as a marketing function of the firm.

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confidence: 99%

Active Social Media Management: The Case of Health Care

Miller

Tucker

2012

SSRN Journal

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“…However, with the emergence of the Web 2.0 technology and the spread of social media, users are allowed to contribute content, which can be monetized. This growing trend is further transforming the online content market, as contribution by users affects the pricing of information products 56 . This may be viewed as a limitation in the context of this paper, as the economic impact of user-generated online content is further advancing the frontiers of electronic commerce and opening up new research avenues in this area.…”

Section: Limitations and Future Research Directionsmentioning

confidence: 99%

Digital Transformation, Business Model Innovation and Efficiency in Content Industries: A Review

Rojers¹

2018

ITMR

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Owing to the symbolic, highly digitizable nature of the goods the content industry produces, they are highly amenable to digital transformation with radical consequences for businesses selling information products. Digitization and digital networks can save several costs that are inherent in the brick and mortar value chain in the content industry. This transformation creates newer values at several points in the value chain, leading to the emergence of newer business models that enlarge the existing business pie by attracting new customers or encouraging the existing customers to consume more. However, price dispersion that results from product heterogeneity, convenience-seeking user behaviour, consumer awareness, retailer brand equity and trust, and higher switching costs leads to inefficiency in Internet markets. Thus, the pricing strategies suitable for information products differ from that for physical goods-price discrimination and product bundling being two commonly and successfully used pricing strategies for digitized information products.

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“…To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. ion [12] and make forecasts. This valuable information is available, but analyzing it can be very difficult, costly, and time-consuming [13].…”

Section: Introductionmentioning

confidence: 99%

A multimedia interface for facilitating comparisons of opinions

Carenini

Rizoli

2009

Proceedings of the 14th International Conference on Intelligent User Interfaces

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Written opinion on products and other entities can be important to consumers and researchers, but expensive and difficult to analyze. We present a multimedia interface designed to facilitate the analysis of opinions on multiple entities, which could be beneficial to many individuals and organizations. It integrates an information visualization and an intelligent system that selects notable comparisons in the data and summarizes them in text. This system applies a set of statistics for comparing opinions across entities. We conducted a study of our interface with 36 subjects. Subjects liked the visualization overall and our system's selections overlapped with those of subjects more than did the selections of baseline systems. Given the choice, subjects sometimes changed their selections to be more consistent with those of our system. This suggests that system selections were valuable to them.

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The Economic Impact of User‐Generated and Firm‐Generated Online Content: Directions for Advancing the Frontiers in Electronic Commerce Research

Cited by 5 publications

References 84 publications

Active Social Media Management: The Case of Health Care

Active Social Media Management: The Case of Health Care

Digital Transformation, Business Model Innovation and Efficiency in Content Industries: A Review

A multimedia interface for facilitating comparisons of opinions

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