‘Minoanisation’ is by common consent a fundamental element of Bronze Age Aegean cultural dynamics. It is a modern term of sometimes deceptive convenience for a heterogeneous range of ancient material culture traits and practices that indicate the adoption in places beyond Crete, through whatever means, of ways of doing things that originated directly or indirectly within that island. Examples include artefact styles and consumption, cooking habits, writing, weight systems, weaving, wall-paintings, design and use of built space, burial practices and ritual action. At a general level, Minoanisation is manifestly important, and related in some way to the expansion on Crete of complex palatial polities during the early to mid-second millennium BC. There the consensus ends. The interpretation of every other aspect of the phenomenon, or rather phenomena, remains locked in deep-seated controversy, notably concerning the potential implications for understanding of the nature of social, economic and political relations between Crete and its neighbours.