2005
DOI: 10.1007/s11151-004-8114-9
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The Dynamics of Industry Concentration for U.S. Micro and Macro Brewers

Abstract: In this update we document the changes in industry concentration of macro and micro brewers in the U.S. brewing industry since 1970. Technological change and the continued success of Anheuser–Busch forced the macro brewers into a war-of-attrition game and contributed to rising concentration in the macro sector of the industry. Homogenization of the beer produced by macro brewers, changes in local demand conditions, and a more favorable regulatory environment created profitable niches in many local markets for … Show more

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Cited by 69 publications
(34 citation statements)
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References 13 publications
(10 reference statements)
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“…The macro‐brewing sector of the United States beer industry emerged into an oligopolistic structure by 1970. Although the concentration ratio is not the sole determinant of a specific market structure, the four‐firm concentration ratio (CR 4 ) increased from about 44% in 1970 to 92.8% in 2003 (Tremblay et al ; Gokhale and Tremblay ). As reported by Tremblay et al (), CR 4 surpassed 40% in 1968, which is the cut‐off established by Scherer and Ross () and Shepherd () to distinguish a competitive market from an imperfectly competitive one.…”
Section: The Us Beer Industry and Tax Pass‐throughmentioning
confidence: 99%
“…The macro‐brewing sector of the United States beer industry emerged into an oligopolistic structure by 1970. Although the concentration ratio is not the sole determinant of a specific market structure, the four‐firm concentration ratio (CR 4 ) increased from about 44% in 1970 to 92.8% in 2003 (Tremblay et al ; Gokhale and Tremblay ). As reported by Tremblay et al (), CR 4 surpassed 40% in 1968, which is the cut‐off established by Scherer and Ross () and Shepherd () to distinguish a competitive market from an imperfectly competitive one.…”
Section: The Us Beer Industry and Tax Pass‐throughmentioning
confidence: 99%
“…Beer has been around for so long that is difficult to be precise regarding when its consumption/production began (Horsey 2003;Tremblay et al 2005). Beer consumption dates to the Ancient Egypt and Mesopotamia and it is related to the cereals production growth.…”
Section: Doi: 1017221/189/2014-agriceconmentioning
confidence: 99%
“…Beer consumption dates to the Ancient Egypt and Mesopotamia and it is related to the cereals production growth. Numerous brewing techniques were developed throughout the centuries (Tremblay et al 2005). It is acceptable to say, therefore, that beer is a day-by-day beverage from the way back in time, and barley malt beer is the world's most consumed alcoholic drink at present (Horsey 2003;Tremblay et al 2005).…”
Section: Doi: 1017221/189/2014-agriceconmentioning
confidence: 99%
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“…Recently, the traditional beverage beer has lost consumers to other innovative beverages. Brewers have tried to counteract this negative trend by expanding the hop varieties (De Keukeleire et al ., ), using special malts, going into craft brewing or creating new beer‐blended beverages (Tremblay et al ., ; Vanderhaegen et al ., ; Statistisches Bundesamt 26.03…”
Section: Introductionmentioning
confidence: 99%