“…The most noteworthy core benefits include seller support (Harrison-Walker, 2012;Ulaga and Eggert, 2006a), order delivery (Kujala et al, 2013), product quality (Nguyen and Nguyen, 2011), customisation (Thrulogachantar and Zailani, 2011) and personnel training (Ulaga and Reinartz, 2011). The most noteworthy core sacrifices are ICT costs, or those costs deriving from investment in technology and adaptation to it in the B2B relationship (Kuusi, 2015;Nurmilaakso, 2014;Xie et al, 2016), and low quality cost, related to product or service defects (Cheah et al, 2011).…”