“…For example, those who failed to quickly drop an old frame and update to a new one exacerbated the crisis in the Mann Gulch wildfire (Weick, 1993), the Stockton shooting (Cornelissen, Mantere, and Vaara, 2014), the Occupy London movement (Reinecke and Ansari, 2020), and the 2008 global financial crisis (Fligstein, Stuart Brundage, and Schultz, 2017). In contrast, nimbly adopting a novel frame alleviated the pain of the European migrant crisis (Klein and Amis, 2020), prevented catastrophic disasters during the 9/11 terrorist attacks (Quinn and Worline, 2008), facilitated strategic decisions amid industrial upheaval (Kaplan, 2008), and enabled entrepreneurial resilience in the face of regional decline (Powell and Baker, 2014). These findings make it clear that actors amid crisis are tasked with an urgent dual mission: to destroy an old frame and simultaneously construct a new one (Weick, 1993).…”