2016
DOI: 10.22624/aims/v2n4p9
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The Dynamics for the Adoption of Electronic Marketing Innovation among Nigerian Manufacturing Firms

Abstract: The emergence of e-Marketing innovation as a new communication tool is increasing globally and it provides exceptional opportunities for firms to enjoy improved sales, performance and competitiveness in the market place. The Nigerian manufacturing sector has in recent times placed much importance on innovative marketing for stimulating firm's efficiency and accomplishing a sustainable development, but firms' decisions to adopt and deploy e-Marketing innovation are conceptually based on organizational, technolo… Show more

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Cited by 3 publications
(2 citation statements)
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“…It decreased with decrease in energy concentration. This trend agreed with the results obtained by Ojewola and Longe (1999) which indicated a positive correlation between dietary energy and fat utilization since fat is a contributor to energy (McDonald ., 1995;Olomu 1995). The NFE digestibility values (44.20, 94.72 and 94.45 from animal in group 1, 2 and 3 respectively) were higher than that of other nutrients probably because NFE being the sugar component of carbohydrate was more efficiently digested by enzymes (McDonald ., 1995;Okeudo, 2000).…”
Section: Nutrient Intake and Digestibility Of West African Dwarf Lambmentioning
confidence: 99%
“…It decreased with decrease in energy concentration. This trend agreed with the results obtained by Ojewola and Longe (1999) which indicated a positive correlation between dietary energy and fat utilization since fat is a contributor to energy (McDonald ., 1995;Olomu 1995). The NFE digestibility values (44.20, 94.72 and 94.45 from animal in group 1, 2 and 3 respectively) were higher than that of other nutrients probably because NFE being the sugar component of carbohydrate was more efficiently digested by enzymes (McDonald ., 1995;Okeudo, 2000).…”
Section: Nutrient Intake and Digestibility Of West African Dwarf Lambmentioning
confidence: 99%
“…African locust bean seed is rich in protein and is used as a flavor intensifier for soups and stew [12]. The protein content of seeds varies between 25 and 30% and has the potential to be utilized in livestock feeding [15]. This research is aimed at investigating the nutritive value of soaked and fermented African locust bean (Parkia biglobosa) and its effects on growth performance, organs and carcass characteristics seeds meal of broiler chickens.…”
Section: Introductionmentioning
confidence: 99%