DOI: 10.17265/2159-5542/2019.10.002
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Yu-chu Yeh, Wei-Chin Hsu, Elisa Marie Rega

Abstract: Consensus of creativity research suggests that the measurement of both originality and valuableness is necessary when designing creativity tasks. However, few studies have emphasized valuableness when exploring underlying neural substrates of creative thinking. The present study employs product-based creativity tasks that measure both originality and valuableness in an exploration of the dynamic relationship between the default mode (DMN), executive control (ECN), and salience (SN) networks through time window…

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