The dynamic of decision-making: Effect of intertemporal choice on clothing products
Amabel Kylila,
Honey Wahyuni Sugiharto Elgeka
Abstract:Individuals' emotional states (i.e., happy and sad emotions) might influence the intertemporal choice process, a decision of choosing between instant alternatives with small advantages or delayed alternatives with enormous benefits, when purchasing a product. This study tested the role of emotional states in individual intertemporal choices, especially when buying clothing products. 45 active students were involved as participants in this experimental study.' The results indicated that happy and sad emotions d… Show more
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