The Dynamic Capabilities of International Retailers

Abstract

Dynamic capabilities are relevant in management and internationalisation strategies of companies and retailers. This paper aims to analyse retailers' dynamic capabilities to understand whether divergences emerge in the cases of international companies versus retailers operating in their own domestic market. Through the application of an analysis model, which adapts the Teece framework to the specific features of retail companies, the study investigates three clusters of dynamic capabilities and measures 22 indicators for two different types of retailers. Results highlight significant differences in the capability of sensing the external and internal environment of the enterprise and in the capability of transforming the value proposition of the company.

Antecedents and consequences of physical environment design in international retail stores

“…Data collected from the international retailers based in London, UK was the good choice, due to their ingenuity, adaptability, flexibility and effectuality (Sansone et al , 2021). Through a thoughtful combination and blend of smart technologies, comprehensive data and optimising the supply chain, these retail stores are influencing new shopping experiences (Pantano et al , 2021).…”

“…Considering the high expenditure on PED for a retail store, questions arise as to what advantages consumers will obtain from this asset to enhance their EWB, and it ultimately promotes the brand. This study contributes to developing a broader understanding of consumers’ emotions and the effect on brand (Puccinelli et al , 2009) and identifying the factors which induce positive consumer behaviour and increase engagement with brands (Sansone et al , 2021). Overall, this study advances towards a more comprehensive perspective regarding PED as a medium to improve consumers’ EWB in a store.…”