Abstract:PurposeThe paper analyzes how the goal-setting of two individuals or social units A and B determines the utilities, which the two parties can gain in a dyadic interaction.Design/methodology/approachThe analysis is based on a dyadic utility space representing the utilities of A and B along the x and y axis, respectively. In this space the goal-orientation of an individual action is mapped with a vector, where its angle shows the combination of utilities of A and B aimed at, and the length corresponds to the str… Show more
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