The DuBoisian Talented Tenth: Reviewing and Assessing Mulatto Colorism in the Post-DuBoisian Era

Hall, Ronald E.

doi:10.1007/s12111-019-09457-3

Cited by 5 publications

(5 citation statements)

References 11 publications

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“…Discrimination based on skin color is also called "colorism." It is a form of racism in which people with darker skin tones are mistreated by others (Hall, 2020). Because of colorism, beauty is associated with lighter skin tones, curled or straight hair, and other Eurocentric characteristics (Ladd et al, 2022;Stamps et al, 2022).…”

Section: Discussionmentioning

confidence: 99%

Racial Discrimination in Western Beauty Product Advertisements

2023

Media Education (Mediaobrazovanie)

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This research analyzes the issue of racial discrimination towards black people that occurs in the advertisement. Discrimination occurs in western beauty product advertisements like skincare, bodycare, and haircare. This research aims to reveal and explain how racial discrimination exists in western beauty product advertisements. The researchers use qualitative descriptive and audio-visual methods to conduct this research. The data in this research derive from some western beauty product advertisements. The research aims to give a perception of racial discrimination through the analysis by linking some advertisements with racial discrimination theory and semiotics theory. Based on the discussion, the researchers conclude that racial discrimination in advertisements, especially beauty product advertisements that should have gone for many years, is still present six years later in a subtle way. The advertisers utilize racial stereotypes to promote their products. Many people still think Whites are better than Blacks. This promotes degrading behavior like black-and-white stereotypes and advertisements that promote white supremacy to grab viewers' attention.

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Section: Discussionmentioning

confidence: 99%

Racial Discrimination in Western Beauty Product Advertisements

2023

Media Education (Mediaobrazovanie)

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“…During slavery in the United States, mixed race Black people were idealized due to their closer proximity to Whiteness. This notion was further solidified with The Mulatto hypothesis, a theory that states lighter-skinned Black people are morally, physiological, and intellectually superior to darker-skinned Black people due to their closer proximity to Whiteness (Hall, 2019). The effects of this belief can still be felt today as darker skinned Black people are less likely to be hired for jobs (Harrison, 2006), more likely to receive harsher legal punishments for the same crime (Jones, 2000;Eberhardt et al, 2006), and are generally seen as less attractive than their lighter-skinned counterparts (Hunter, 2007).…”

Section: Literature Reviewmentioning

confidence: 90%

“…While many fans were elated by the news, a few began discussing the flaws in the original series. In fact, a petition on Change.org was created to cancel the reboot, specifically citing colorism, or privilege/discrimination in relation to the lightness of one's skin tone (Hall, 2019), as the reason why. In the petition, the creator Ella Mai states "The Proud Family has always had issues with colorism.…”

Section: Introductionmentioning

confidence: 99%

A Qualitative Content Analysis of Colorism in Black Sitcoms

Dunlap¹,

Park²

2022

J Stud Res

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This paper examines colorism in twenty Black American sitcoms ranging from the 1960s until the 2010s. Although previous researchers have looked at how colorism has presented itself in various forms of mainstream and Black media, not many have looked at the Black sitcom genre as a whole. Through the use of qualitative content analysis, this research suggests that Black American sitcoms tend to spread colorist messages in how characters are portrayed in the areas of romance, aggressiveness, criminality, and class status. Under the cultivation analysis theory, this research argues that because of this Black sitcoms have been used as a tool to spread colorist messages which plays a part in real world discrimination typically felt by darker skinned Black people. This study could be used by both audiences and content makers to acknowledge and fight against the biases present within previous and future forms of media.

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“…Colorism has affected individuals internationally with the growth of skin bleaching and self-hatred within various ethnic groups (Howard, 2011;Quiros & Dawson, 2013). Colorism is identified as an ethnic taboo in which those who suffered may be unaware of its effects (Hall, 2020). Research has been conducted on colorism in children, teenagers, young adults, adults, and families (Blake et al, 2017;Bryant, 2013;Howard, 2011;Rosario et al, 2021).…”

Section: Colorismmentioning

confidence: 99%

“…Colorism has negatively affected the various aspects of life of African Americans and other ethnic/racial groups. Colorism has contributed to low self-esteem, low self-confidence, self-hatred, excessive skin bleaching, familial issues, poorer physical and mental health outcomes, and other various economic, educational and political disadvantages in African Americans (Bryant, 2013;Duke & Berry, 2011;Foy & Ray, 2019;Hall, 2020;Howard, 2011;Hunter, 2007;Keyes et al, 2020;Njeri, 1988;Oh et al, 2021;Quiros & Dawson, 2013).…”

Section: Colorismmentioning

confidence: 99%

The Effects of Skin Tone on the Perception of Discrimination in Young African American Women

2022

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This research focuses on the discriminatory experiences that young African American women in the American South report as a function of their actual and perceived skin tone. Participants (N = 76) were given the Pantone Skin Tone guide (Pantone, 2017) and asked to find the best color (varying on undertone and lightness) that matched closely to their skin tone. Following that, an experimenter identified participants’ skin tone and they completed several questionnaires assessing perceived racism, discrimination, and self-esteem. Participants reported discrimination and biases that they regularly experience based on their skin tone and race. While qualitative data suggests that colorism does exist, the quantitative data did not establish a link between lightness of one’s skin tone and levels of perceived discrimination. Individuals who reported a high frequency of experiencing racism in their lives also perceived their skin tone darker without the mirror than with it. This finding establishes a link between negative race-based experiences and one’s self-perception of skin tone. While self-esteem did not moderate or mediate the skin tone-discrimination relationship, it was strongly related to reports of racism and colorism.

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The DuBoisian Talented Tenth: Reviewing and Assessing Mulatto Colorism in the Post-DuBoisian Era

Cited by 5 publications

References 11 publications

Racial Discrimination in Western Beauty Product Advertisements

Racial Discrimination in Western Beauty Product Advertisements

A Qualitative Content Analysis of Colorism in Black Sitcoms

The Effects of Skin Tone on the Perception of Discrimination in Young African American Women

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