The dual-process of reactive and intentional decision-making involved in eco-friendly behavior

Perceptions of Individual Behavior in Green Event—From the Theory of Planned Behavior Perspective

“…Intentions indicate what a person will do and how hard he is planning to do, in order to get the good outcomes. It represents an individual's motivation or decision to perform the certain behavior, and the decisions may have the potential to guide actual behavior [20]. Many Models of attitude-behavior relations, for example, the Theory of Reasoned Action, the model of interpersonal behavior, the prototype-willing modes and so forth, are all suggest intentions an important role in predicting a specific behavior [17].…”

“…Firstly, it said that environmentally friendly behavior might result from an intentional decision-making process that refers to certain attitude or goal-oriented decisions that leading environmental friendly behavior [24]. It means people's intention will be stronger if they think the behavior is a socialized goal and is performing by other people.…”

“…Firstly, a study showed that not all of the behaviors are target-oriented or deliberative, an individual is likely to participate in some behaviors which are not desirable, the variance between attitude and actual behavior is probably caused by some intentional decisions as explained by the Theory of Planned Behavior, but also by unintentional decision [24]. A previous research suggested that unintentional decision-making, which as relative to situational factors, also will predict behavior coupled with intentional decisions-making [30].…”

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“…Its usefulness has been demonstrated across many research fields, including health behavior, consumer behavior, and environmentally friendly behavior (Ahmad et al, 2014;Chuan, Yusof, Soon & Abdullah, 2014;Chiu, Lee, & Won, 2014;Cunningham & Kwon, 2003;Noar & Zimmerman, 2005;Ohtomo & Hirose, 2007;Wu, Li, & Sung, 2016). According to Ajzen (1991), attitude, subjective norms, and perceived behavioral control lead to …”

A Tale of Two Minds : Past, Present and Future

“…persuasion and attitude change (Chaiken, 1980), . attitude-guided behavior (Fazio, 1990;Ohtomo & Hirose, 2007) and . moral judgments (Haidt, 2001;Saunders, 2008 Evans (2008bEvans ( , 2010.…”