The Driving Force Effect of Standardisation and Accreditation in Medicinal and Aromatic Plants Industry

Abstract

Aim of study: The purpose of this study is to examine the standardisation and accreditation processes of the corporations and suppliers operating in the Medicinal and Aromatic Plants (MAPs) industry. Material and methods: Case study research, market research, sectoral observations and document analyses were conducted within the scope of research methodology. Primarily, micro and meso-level comparative analyses were performed and then macro-level comparative analyses were made by taking into consideration the arguments in MAPs industry. Dominant design approach was applied to the investigation in a systematic manner. Main results: One of the main objectives of this investigation is to take a look at the transformation that occurred in the MAPs industry which has a significant share in the global markets by taking into consideration the advanced technology and innovation of the "Historical Spice Road." Thus, the route that is extending from India to the Balkans was taken into account. The strategic importance of Central and Eastern European Countries and SouthEastern European Countries in this route was emphasised in a systematic manner. Technology transfer and trade volumes amongst corporations operating in the "Modern Spice Route" were included in the study. Research highlights: The study highlights the effects of standardisation and accreditation processes on intellectual and industrial property rights while technology transfer is being carried out. Many applications in various countries were compared with operations and actions in MAPs industry in the Balkans.