The Drivers of Repurchase Intention During The Corona Pandemic: An Examination of Gender Difference

Abstract

Manuscript type: Research Article Research Aims: To examine the drivers of repurchase intention and test the difference between male and female consumers on the relationships between consumption value, satisfaction, and repurchase intention. Design/methodology/approach: This study employs a descriptive research design. Data were collected from 214 consumers who purchased food from the restaurant using the online application. Structural Equation Modeling has been employed to test the proposed hypotheses. Research Findings: This study finds that repurchase intention is driven by perceived consumption value and satisfaction for all consumers. The result suggests that male and female consumers perceived different perceptions of the relationships between consumption value, satisfaction, and repurchase intention. Theoretical Contribution/Originality: The findings of this study contribute to the body of knowledge in marketing literature by enlarging the linkage between consumer behavior and market segmentation theory. Understanding market segmentation, specifically based on gender differences, will help marketers formulate a better marketing strategy relevant to the market's characteristics. Practitioner/Policy Implication: Restaurant managers are suggested to increase their delivered consumption value, including functional value, social value, emotional value, safety value, and information value. Website providers are encouraged to increase delivered emotional value for consumers as they seek convenience in delivery service, transaction, and payment. Research limitation/Implications: This study was conducted in Indonesia using cross-sectional data; therefore, future research might replicate and enlarge the model of study to be implemented in a cross-cultural context using a longitudinal approach.

Customer Satisfaction and Repurchase Intentions in Hotels During the Exchange Rate Change in Egypt: A Comparative Study Based on Demographic and Tripographic Attributes

“…The findings substantiate the evidence that there is a difference between males and females (Ozdemir et al, 2012). Moreover, Nasution et al (2022) investigated repurchase intention among restaurant customers; the results showed that male and female customers have different perceptions of RI. Additionally, Beldona and Namasivayam (2006) found that women are less likely to revisit businesses that employ higher prices based on demand fluctuations.…”

The Relationship between Service Quality and Customer Satisfaction with the Intention to Choose a Hospital Again

“…Healthcare services are a top priority for the public, and the quality of services significantly affects consumers' physical and mental well-being. With increasing purchasing power, consumers prefer healthcare institutions providing superior services, making this crucial in the competitive healthcare industry (Wahyuningsih et al, 2022). Consumers are more aware of healthcare service quality, forming judgments based on their past experiences (Hannawa et al, 2022).…”

“…Consumer satisfaction, combined with service quality, significantly influences the intent to revisit hospitals. Satisfaction reflects positive sentiments from consumer assessments of their experiences relative to expectations (Wahyuningsih et al, 2022). In serviceoriented industries, it plays a crucial role in evaluating service efficacy.…”

“…The reliability test aims to assess how dependable the tool is. A tool is deemed reliable when it consistently generates the same data, even with multiple uses to measure the same object (Sugiyono, 2017). In this study, the researcher employs the Cronbach's Alpha method for reliability testing.…”