The Drive Behind International Student Loyalty in Higher-Educational Institutions: A Structural Equation Model

Chen, Yu Chuan

doi:10.1007/s40299-015-0264-z

Cited by 16 publications

(12 citation statements)

References 24 publications

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“…Relationship commitment is an important issue that influences students' loyalty in tertiary educational institution (Rojas-Mé ndez et al, 2009;Chen, 2016). The level of relationship commitment is affected by the relationship benefits, shared values, relationship termination costs and trust in the public tertiary education context (Holdford and White, 1997;Adidam et al, 2004).…”

Section: Relationship Commitment In Education Contextmentioning

confidence: 99%

“…Building and maintaining student loyalty are similar to customer loyalty, both of which are the essence of marketing (Gulid 2011;Dehghan et al, 2014). Loyalty is a key element in tertiary educational institutions that brings success in a competitive market (Chen, 2016). Trust and commitment have positive impacts on the relationship quality of international students that leads to loyalty to tertiary educational institutions (Bergamo et al 2012;Chen, 2016).…”

Section: Student Loyalty In Education Contextmentioning

confidence: 99%

“…Loyalty is a key element in tertiary educational institutions that brings success in a competitive market (Chen, 2016). Trust and commitment have positive impacts on the relationship quality of international students that leads to loyalty to tertiary educational institutions (Bergamo et al 2012;Chen, 2016). Tinto (1975Tinto ( , 1993, Hennig-Thurau andKlee (1997), andHennig-Thurau et al (2001) suggested that student loyalty is directly affected by perceived service quality and emotional commitment and the antecedents of emotional commitment are academic integration and commitment to non-educational institution activities.…”

Section: Student Loyalty In Education Contextmentioning

confidence: 99%

“…Relationship commitment is an important issue that influences students' loyalty in tertiary education institution (Rojas-Mé ndez er al., 2009;Chen, 2016). Loyal students can positively influence education quality of the educational institutions through their active participation (Perin et al, 2012).…”

Section: Relationship Between Loyalty and Relationship Commitmentmentioning

confidence: 99%

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Relationship Marketing in Tertiary Education: Empirical Study of Relationship Commitment and Student Loyalty in Hong Kong

Wong¹,

Wong²,

S³

2018

IBR

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This study attempts to investigate the applicability of relationship marketing concepts in the private tertiary education industry. With the rapid growth of tertiary education and new academic structure in Hong Kong, it is interesting to investigate the relationship between relationship commitment and student loyalty, and the key determinants of relationship commitment, in a leading private tertiary education institution in Hong Kong. Questionnaires were designed to collect data, and structural equation modeling approach was adopted to evaluate the explanatory power and casual links of the model. The results indicate that relationship commitment is a driver of student loyalty. Relationship benefits and trust are found to have positive influence on relationship commitment. Relationship termination costs and shared values are found to have non-significant roles in determining relationship commitment in private tertiary education environment, while shared value has a significant positive impact on trust. The research provides new insights to the management of private tertiary education providers in building relationship with students and resources allocation. The study discusses the implications of the findings and suggests areas for future research.

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Section: Relationship Commitment In Education Contextmentioning

confidence: 99%

Section: Student Loyalty In Education Contextmentioning

confidence: 99%

Section: Student Loyalty In Education Contextmentioning

confidence: 99%

Section: Relationship Between Loyalty and Relationship Commitmentmentioning

confidence: 99%

See 2 more Smart Citations

Relationship Marketing in Tertiary Education: Empirical Study of Relationship Commitment and Student Loyalty in Hong Kong

Wong¹,

Wong²,

S³

2018

IBR

View full text Add to dashboard Cite

show abstract

“…Merely the satisfactory service interaction relationship could really enhance student loyalty to education institutions. Chen (2016) pointed out the mediation of relationship quality on the relationship between service marketing mix and student loyalty, and a lot of researchers proved the effect of satisfaction on loyalty (Fornell et al 1996;Petrick & Backman, 2001). Customer satisfaction as the essential condition of customer loyalty has been commonly agreed.…”

mentioning

confidence: 99%

A Study of Interactive Style on Students Loyalty in Science Technology Education: Moderating of Management Level

Huang

et al. 2017

EURASIA J MATH SCI T

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The cultivation of student loyalty is an important topic in higher education reform, while the theoretical modeling and evidence for the effect of teachers' interaction styles on student loyalty are seldom discussed. Based on Social Exchange Theory, Theory of Empathy, and the effect of power on pro-social behavior, 359 science & technology management master students in China are sampled in this study. With Hierarchical Regression Analysis, the conclusions are summarized as following. Interaction-and taskoriented interaction shows positive correlations with student loyalty, self-oriented interaction presents negative correlations with student loyalty, satisfaction reveals mediation on the relationship between the three interaction styles and student loyalty, and the mediation of satisfaction on the relationship between interaction-and task-oriented interaction and student loyalty is moderated by science & technology management master students' management level. This study expands the theoretical framework of perceived interaction and student loyalty and provides decision-making reference for higher education service institutions cultivating student loyalty.

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Competency of guiding teachers of technology competitions for Chinese college students under the global engineering education accreditation

Zhang

Ding²,

Wang

et al. 2022

Int J Technol Des Educ

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The Drive Behind International Student Loyalty in Higher-Educational Institutions: A Structural Equation Model

Cited by 16 publications

References 24 publications

Relationship Marketing in Tertiary Education: Empirical Study of Relationship Commitment and Student Loyalty in Hong Kong

Relationship Marketing in Tertiary Education: Empirical Study of Relationship Commitment and Student Loyalty in Hong Kong

A Study of Interactive Style on Students Loyalty in Science Technology Education: Moderating of Management Level

Competency of guiding teachers of technology competitions for Chinese college students under the global engineering education accreditation

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