The double-edged sword of networking: Complementary and substitutive effects of networking capability in China

Yang, Zhi; Huang, Zhihui; Wang, Feng; Chen, Feng

doi:10.1016/j.indmarman.2017.10.010

Cited by 38 publications

(57 citation statements)

References 76 publications

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“…The cluster has 36 members and a silhouette score of 0.797. Yang et al (2018) explored the complementary and substitutive effects of networking capability in China, concluding that networking is a double-edged sword for firms. Since 2012, the main focus points of the cluster “China” in marketing research have evolved the keywords “China,” “networks,” “social ties” and “entrepreneurial networks.” For instance, Makri and Schlegelmilch (2017) through a cross-cultural study in Austria, China and Uruguay sought to identify the role of time orientation in engagement with social networking sites.…”

Section: Results Analysismentioning

confidence: 99%

Comparison between social media and social networks in marketing research: a bibliometric view

Hong

Huang

Wang

2021

NBRI

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Purpose This paper aims to systematically find the main research differences and similarities between social media and social networks in marketing research using the bibliometric perspective and provides suggestions for firms to improve their marketing strategies effectively. Design/methodology/approach The methods of co-word analysis and network analysis have been used to analyze the two research fields of social media and social networks. Specifically, this study selects 2,424 articles from 27 marketing academic journals present in the database Web of Science, ranging from January 1, 1996 to August 8, 2020. Findings The results show that social networks and social media are both research hotspots within the discipline of marketing research. The different intimacy nodes of social networks are more complex than social media. Additionally, the research scope of social networks is broader than social media in marketing research as shown by the keyword co-occurrence analysis. The overlap between social media and social networks in marketing research is reflected in the strong focus on their mixed mutual effects. Originality/value This paper explores the differences and similarities between social networks and social media in marketing research from the bibliometric perspective and provides a developing trend of their research hotspots in social media and social networks marketing research by keyword co-occurrence analysis and cluster analysis. Additionally, this paper provides some suggestions for firms looking to improve the efficiency of their marketing strategies from social and economic perspectives.

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Section: Results Analysismentioning

confidence: 99%

Comparison between social media and social networks in marketing research: a bibliometric view

Hong

Huang

Wang

2021

NBRI

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“…First, Chinese firms are a suitable context for studying strategic issues in emerging economies (Sheng et al , 2011). Second, the manufacturing sector is the preferred empirical context for investigating innovation and NPD-related topics (Fang et al , 2011; Yang et al , 2018). Third, the strategic trade-off between CRM and PDM in NPD is especially important for high-tech manufacturing firms because they are innovation-focused and technologically intensive (Yang et al , 2018).…”

Section: Methodsmentioning

confidence: 99%

“…Second, the manufacturing sector is the preferred empirical context for investigating innovation and NPD-related topics (Fang et al , 2011; Yang et al , 2018). Third, the strategic trade-off between CRM and PDM in NPD is especially important for high-tech manufacturing firms because they are innovation-focused and technologically intensive (Yang et al , 2018). Fourth, the Chinese Government views high-tech industries as strategically important and supports these firms with preferential policies (Sheng et al , 2011).…”

Section: Methodsmentioning

confidence: 99%

How to improve new product performance through customer relationship management and product development management: evidence from China

Yan

Zheng

Bao

et al. 2020

JBIM

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Purpose This paper aims to investigate how to improve new product performance in turbulent circumstances of emerging economies. Design/methodology/approach This paper used regression analysis to examine the performance impact of customer relationship management (CRM) and product development management (PDM) concentration strategy in new product development (NPD). A detailed contingent analysis of the market and institutional environments in emerging economies is also conducted based on a survey of 114 Chinese high-tech manufacturers. Findings The research findings show that PDM has a stronger positive effect on new product performance than CRM in emerging economies and that the contingent effects of the market and institutional environment vary. More specifically, technological turbulence and enforcement inefficiency can positively moderate the relationship between CRM and new product performance, whereas the moderating effect of market turbulence on CRM is negative. Meanwhile, enforcement inefficiency negatively moderates the effect of PDM on new product performance, while the moderating effect of market turbulence on PDM is positive. Research limitations/implications This paper is limited to a survey of high-tech manufacturing enterprises in China. Further research should continues to explore and document the strategic issue about NPD in emerging economies by longitudinal study. Originality/value This paper contributed to theoretical and practical initiatives on the strategic issue of NPD and provided firms a further understanding of how to select the right NPD strategy in emerging economies to improve new product performance.

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“…The boundary condition of firm age has been overlooked. That is, the consensus in the literature appears to be that DNC is instrumental to all firms, regardless of age, for example, introducing new opportunities or stimulating transformation inside the organization (Yang et al, 2018;Acosta et al, 2018). However, there are widely recognized variations in resource needs, organizational flexibility and structure characteristics among firms that differ in age (Hannan and Freeman, 1984;Autio et al, 2000).…”

Section: Theory Developmentmentioning

confidence: 99%

How does dynamic network capability operate? A moderated mediation analysis with NPD speed and firm age

Chen

Coviello

Ranaweera

2020

JBIM

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Purpose Systematic research examining the mechanisms that mediate the dynamic capability–performance relationship remains scarce. So too is research on the conditions under which these mechanisms might be influential. Accordingly, this study aims to build upon business network research to examine how a firm’s dynamic network capability (DNC) impacts firm performance, mediated by the speed of product reconfiguration (i.e. new product development [NPD] speed) and bounded by firm age. Design/methodology/approach The authors conduct moderated mediation analysis on survey data from small- and medium-sized manufacturing and technology firms in the USA. This study uses an initial survey and then a follow-up survey. Findings The findings support the general view that DNC is instrumental to firm performance, regardless of firm age. However, DNC operates differently for younger vs older firms. That is, DNC’s impact on the performance of younger firms is enabled by speeding up NPD, while much of the performance impact for older firms appears to be through alternative resource reconfiguration route(s). This study identifies the need to include a mediating variable such as resource reconfiguration to detect how DNC impacts performance. Research limitations/implications The model could include different dimensions of mediating resource reconfigurations, alternative boundary conditions and longer-term data. Practical implications This study provides managers with insight on how speed of product reconfiguration (in terms of NPD) operates in the DNC–performance relationship. It also helps them understand how this relationship changes in younger vs older firms. Originality/value To the best of the authors’ knowledge, this study is the first to provide empirical evidence on how DNC operates to influence performance in firms that are younger vs older.

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The double-edged sword of networking: Complementary and substitutive effects of networking capability in China

Cited by 38 publications

References 76 publications

Comparison between social media and social networks in marketing research: a bibliometric view

Comparison between social media and social networks in marketing research: a bibliometric view

How to improve new product performance through customer relationship management and product development management: evidence from China

How does dynamic network capability operate? A moderated mediation analysis with NPD speed and firm age

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