The double-edged crisis: Invisible Children’s social media response to the Kony 2012 campaign

Madden, Stephanie; Janoske, Melissa; Briones, Rowena

doi:10.1016/j.pubrev.2015.10.002

Cited by 16 publications

(11 citation statements)

References 35 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The summary of various implementations and improvement of SCCT is presented in Appendix B (1). The study in [57], [60], [142], [143] are studies that did not mention any response strategy associated with the most dominant theory but literature evidence suggest that they are linked with traditional theory. Specifically, the study in [142] expanded the understanding of the role of social media in crisis communication, both the humanitarian and organisational crisis response.…”

Section: ) Dominant Crisis Communication Theoretical Modelsmentioning

confidence: 99%

“…The study in [57], [60], [142], [143] are studies that did not mention any response strategy associated with the most dominant theory but literature evidence suggest that they are linked with traditional theory. Specifically, the study in [142] expanded the understanding of the role of social media in crisis communication, both the humanitarian and organisational crisis response. The finding of [57], [60] are based on traditional response strategy, in particular, the study extends the SCCT response strategy and Benoit (1997) image restoration theory [144].…”

Section: ) Dominant Crisis Communication Theoretical Modelsmentioning

confidence: 99%

“…Lack analysis of the users network setting [142] Expand the understanding of the role of social media in crisis communication; humanitarian and organisational crisis response…”

Section: Evaluate Stakeholders Perceptions and Behavioural Intentionsmentioning

confidence: 99%

See 2 more Smart Citations

Crisis Informatics in the Context of Social Media Crisis Communication: Theoretical Models, Taxonomy, and Open Issues

et al. 2020

View full text Add to dashboard Cite

The involvement application and use of crisis and emergency management and communication are increasing rapidly. This study conducts a systematic literature review to identify the development of theoretical models in the area of social media crisis communication and management. The study aims to review and analyse the relationship of social media-based crisis communication in the context of crisis informatics and its taxonomy and the related crisis communication theoretical models to derive the challenges and limitations. A total of 207 articles were selected for the evaluation based on quality, relevancy, and contribution. The findings revealed that the situational crisis communication theory (SCCT) is the most dominant theory, followed by social-mediated crisis communication (SMCC) and integrated crisis mapping (ICM) models. The study identified theories such as the STREMII model, social media crisis management matrix/framework (SMSMF), and an interactive crisis communication model (ICCM) as emerging models. Moreover, the result of the finding shows that stakeholder interaction is an understudied field, while information reliability and processing for decision-making purposes, the wider application of social media sites, privacy issues, and how social media interaction can improve community resilience or build stakeholders relationships remain suitable topics for future research.

show abstract

Section: ) Dominant Crisis Communication Theoretical Modelsmentioning

confidence: 99%

Section: ) Dominant Crisis Communication Theoretical Modelsmentioning

confidence: 99%

See 1 more Smart Citation

Crisis Informatics in the Context of Social Media Crisis Communication: Theoretical Models, Taxonomy, and Open Issues

et al. 2020

View full text Add to dashboard Cite

show abstract

“…Even less engaged publics are able to retweet a more committed activist's views, spreading rapid awareness of a cause and the ability to "pile on" accusations to "keep the conversation going" (Hon, 2015: p. 300;Madden, Janoske, and Briones, 2015;Shirky, 2008). Social media quickly spread information (sometimes misinformation), fueling anger and outrage (Cheng, 2016;Coombs and Holladay, 2007), making it difficult for organizations to have narrative control, and cultivating negative perceptions of an organization over time (Kent, 2010;Schwarz, 2012).…”

Section: Blackfishmentioning

confidence: 99%

PETA, rhetorical fracture, and the power of digital activism

Stokes

Atkins-Sayre

2018

Public Relations Inquiry

View full text Add to dashboard Cite

Starting in 2013, SeaWorld faced a public relations disaster with the release of the documentary titled Blackfish that accused the company of mistreatment of its orcas. SeaWorld attempted to respond and rebuild its credibility, but activist group ‘People for the Ethical Treatment of Animals’ (PETA) doubled down on the corporation through its rhetorical shock tactics, deepening the organization’s woes. The PETA/SeaWorld controversy does more than provide another example of poor corporate public relations decision-making made in light of an activist group’s savvy use of digital technology. We argue that the case helps explain how digital technologies fundamentally change activism, whereby activists can use rhetorical fracturing, or quickly using digital media to puncture a target’s narrative, to create messages that challenge an opponent’s legitimacy to cultivate public opinion, thereby pressuring corporate policy change. Recent activism scholarship points out how digital media transforms organizational-activist relationships in profound ways, but this essay contributes to a gap in public relations scholarship by showing how strategic, message-level digital activism helps contribute to broad societal change. Indeed, given that SeaWorld’s stock was down nearly 40 percent in 2015 and ‘is about 50% below its all-time high’, its profits were down 84 percent in 2015, and attendance has fallen more than 7 percent at its parks, the case illustrates how digital activist campaigns help reshape societal understanding of a controversial issue such as using animals for entertainment.

show abstract

“…Sommerfeldt et al (2012) found that while activists still believe websites are secondary communications tools, they are helpful in catching media attention. Social media outlets such as Facebook and Twitter channeled interactions between the LGBTI-asylum NGOs and stakeholders ( Rodriguez, 2016), facilitated the achievement of specific organizations’ behavioral goals (Paek et al, 2013), helped to disseminate content using corporate social media (Veil et al, 2015), and call for international intervention in conflicts in Central and East Africa (Madden et al, 2015). This literature as a whole tends to focus on the types of strategies and tactics deployed by PR professionals in a digital environment, with a particular interest in how messages can be controlled and relationships maintained in network spaces.…”

Section: Literature Reviewmentioning

confidence: 99%

Networks of radical contention: The co-constitutive relations between structural conditions and public relations strategies and tactics in the committee in solidarity with the people of El Salvador

Valencia

Jones

2018

Public Relations Inquiry

View full text Add to dashboard Cite

In the 1980s, the Committee in Solidarity with the People of El Salvador (CISPES) became a key node in a vast network of political opposition against US foreign policy. In this article, we argue that these webs of political opposition constitute the geographies on which the public relations (PR) strategies deployed by CISPES were pursued and corresponding political opportunities were structured. We use newspaper analysis, interviews, and archival research to map three such networks in an effort to understand the changing climate in which CISPES pursued its political agenda during the 1980s. We conceptualize these networks as ‘networks of contention’ and contend that variations in these networks correspond to CISPES’ efforts to take advantage of unforeseeable political opportunities, which raised the profile of CISPES as well as its overall position as a radical activist organization opposing the Reagan government. We conclude by arguing that an attention to networks of contention is necessary for understanding both the strategies and tactics pursued by PR activists and the political opportunities that shape those tactics and strategies. Our analysis is sympathetic with the sociocultural ‘turn’ in the PR theory that assesses structural and contextual constraints on the strategies and tactics deployed by PR professionals. In the end, this article argues that the networks of contention that organizations find themselves in during particular moments of political crisis play a key role in shaping the kinds of strategies and tactics available to pursue them. We also contend that the collision between relationship management strategies and the contexts in which they are embedded suggests that the tactics and strategies pursued by PR professionals have to be embedded in and are structured by perpetually changing sociopolitical environments, which often refuse management and require constant strategic adaptation and flexibility.

show abstract

The double-edged crisis: Invisible Children’s social media response to the Kony 2012 campaign

Cited by 16 publications

References 35 publications

Crisis Informatics in the Context of Social Media Crisis Communication: Theoretical Models, Taxonomy, and Open Issues

Crisis Informatics in the Context of Social Media Crisis Communication: Theoretical Models, Taxonomy, and Open Issues

PETA, rhetorical fracture, and the power of digital activism

Networks of radical contention: The co-constitutive relations between structural conditions and public relations strategies and tactics in the committee in solidarity with the people of El Salvador

Contact Info

Product

Resources

About