2017
DOI: 10.1093/scan/nsx002
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The dorsomedial prefrontal cortex mediates the interaction between moral and aesthetic valuation: a TMS study on thebeauty-is-goodstereotype

Abstract: Attractive individuals are perceived as possessing more positive personal traits than unattractive individuals. This reliance on aesthetic features to infer moral character suggests a close link between aesthetic and moral valuation. Here we aimed to investigate the neural underpinnings of the interaction between aesthetic and moral valuation by combining transcranial magnetic stimulation (TMS) with a priming paradigm designed to assess the Beauty-is-Good stereotype. Participants evaluated the trustworthiness … Show more

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Cited by 52 publications
(29 citation statements)
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References 121 publications
(194 reference statements)
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“…Admittedly, at this stage available brain stimulation results on the role of the DLPFC in aesthetic appreciation are still quite fragmentary, and are difficult to reconcile with a unique interpretation. In addition, the role of the medial PFC in aesthetic appreciation has only been little investigated (Chib et al 2013;Nakamura and Kawabata 2015; see also Ferrari et al 2017). Future studies should further investigate the functional significance of the contribution of the DLPFC and also of the mPFC to aesthetic experiences (note that the orbitofrontal cortex for its ventral position cannot be directly stimulated).…”
Section: Summary and Discussionmentioning
confidence: 99%
“…Admittedly, at this stage available brain stimulation results on the role of the DLPFC in aesthetic appreciation are still quite fragmentary, and are difficult to reconcile with a unique interpretation. In addition, the role of the medial PFC in aesthetic appreciation has only been little investigated (Chib et al 2013;Nakamura and Kawabata 2015; see also Ferrari et al 2017). Future studies should further investigate the functional significance of the contribution of the DLPFC and also of the mPFC to aesthetic experiences (note that the orbitofrontal cortex for its ventral position cannot be directly stimulated).…”
Section: Summary and Discussionmentioning
confidence: 99%
“…46 Orbital frontal 44 and medial prefrontal cortices 47 seem to process both aesthetic and moral values and may represent the biological link between these two kinds of evaluation. 47 Left and right amygdala seem to be sensitive to both attractive 38 and unattractive faces. 48,49 These non-linear effects for extremes at either end of the attractiveness spectrum suggest that amygdala activation reflects sensitivity to valence intensity rather than positive or negative valence per se.…”
Section: Mainmentioning
confidence: 96%
“…29,31 Neuroimaging studies show that seeing attractive faces evokes brain responses in reward, emotion, and visual areas compared to seeing faces of average attractiveness. 34,35,[44][45][46][47][48][49][36][37][38][39][40][41][42][43] . Attractive faces produce activations in areas associated with reward, like the nucleus accumbens, [34][35][36] and orbitofrontal cortex.…”
Section: Mainmentioning
confidence: 99%
“…Taking clothing design as an example, when people look at the aesthetics, their top priority is color, followed by style. The asymmetric and the hollow of the design are both personalized designs, presenting visual impact for people (Cheung, Law, & Yip, 2014;Ferrari, Nadal, Schiavi et al, 2017).…”
Section: Application Of Symmetrymentioning
confidence: 99%