Growth and increasing use worldwide domain is inconsistent with growth of world population. Although in terms of domain usage statistics across the world increased, but the distribution of the domain name registration unevenly between countries around the world. There are a number of users of the gap between the domain names countries around the world. The technologies domain name system (DNS), marketing strategic, domain names services and other factors such as economy in the country, culture, environment, educational, geographical location, political, internet activity trends and so on, are also influenced the use and registration of the domain name. Malaysia is also one of the countries categorized as a developing country that is still minimal use of domain names compared to the rate of population, consumer internet and social media. This paper also presents the comparative analysis is the item-by-item comparison critical factors that influence the registration of domain name. This paper shows how perspectives can be used for comparative analysis, summarizes a soundness proof for critical factors that influence the registration of domain name..
KEYWORDSDomain Names System (DNS), marketing strategic, critical factors, domain usage, statistics, comparative analysis
INTRODUCTIONThe Domain Name System (DNS) is a critical component of the global Internet infrastructure. Throughout its history, its design and administration has experienced significant dynamic changes as the Internet itself has evolved. Future directions for DNS use and abuse are explored, along with challenges in its future governance. DNS evolution and its influences from political, legal, psychological, sociological, and technological perspectives.[1].One of the keys to the tremendous success of the Internet is the Domain Name System (DNS). The DNS enables users to identify interesting websites in the vast realm of cyberspace by connecting domain names to specific Internet Protocol (IP) addresses. The DNS makes domain names distinguishable. Since its invention, domain names are no longer necessarily close substitutes. The ability of an individual domain name to distinguish the connected website from the millions of other available websites is the source of its potentially high economic value. [2] During the month of April 2006, a little more than 35 million domain names were registered. Of these names, 32.7 million were used -most again and again -but never permanently registered. This paper discussed about the expectation factors will influence the growth of domain names. Compilation of information based on latest information from research paper, statistic, report, journal, conference paper, online news, computer magazine, website and blog. Research done by identifying factors with four main factors which is DNS technologies, domain names marketing strategies, domain names services and other factors.
LITERATURE REVIEWDNS has always been a critical part of the Internet's modern infrastructure which is one of