The Doctrine of the Mean: Chinese Calligraphy with Moderate Visual Complexity Elicits High Aesthetic Preference

Han, Kaixin; You, Weitao; Shi, Shuhui; Deng, Huanghuang; Sun, Lingyun

doi:10.1080/10447318.2022.2144864

Cited by 4 publications

(3 citation statements)

References 96 publications

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“…Bauerly and Liu (2008) discovered that customers prefer a moderate level of visual complexity, implying that excessive complexity can result in lower stimulation levels. This viewpoint is corroborated by a recent study by Han et al . (2022), which indicates an inverted U-shaped relationship between visual complexity and aesthetic preference.…”

Section: Hypotheses Developmentsupporting

confidence: 89%

Like it, buy it? Examining the role of bookmarking in the mediation of visual appeal and purchase intent from a dual-system perspective

Yu,

Ahn,

Kim

et al. 2024

IMDS

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PurposeWhile prior studies have explored the relationship between visual appeal and purchasing decisions, the role of bookmarking has largely been underemphasized. This research aims to address this gap by focusing on the impact of bookmarking on consumer behavior, guided by the cognitive load theory and dual-system theory.Design/methodology/approachThe authors executed a controlled experiment and analyzed the results using a two-stage regression method that linked visual appeal, bookmarking and purchase intent. Further empirical analysis was conducted to authenticate the authors' proposed model, utilizing real-world mobile commerce data from a clothing company.FindingsThis study's findings suggest that visual appeal influences purchase intent primarily through the full mediation of bookmarking, rather than exerting a direct influence. Furthermore, an increase in colorfulness corresponds positively with visual appeal, while visual complexity exhibits an inverted U-shaped relationship with it.Originality/valueThis study provides novel insights into the choice-set formation process through the theoretical lens of dual-system theory. Additionally, the authors employed an image processing technique to quantify a product's visual appeal as depicted in a photograph. This study also incorporates a comprehensive econometric analysis to connect the objective aspects of visual appeal with subjective responses.

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Section: Hypotheses Developmentsupporting

confidence: 89%

Like it, buy it? Examining the role of bookmarking in the mediation of visual appeal and purchase intent from a dual-system perspective

Yu,

Ahn,

Kim

et al. 2024

IMDS

View full text Add to dashboard Cite

show abstract

“…Rongju Sun et al [13] proposed certain aesthetic features based on classical calligraphy rules, unveiling the relationship between these aesthetic features and human aesthetic preferences. Kaixin Han et al [14] proposed some computational features related to the visual complexity of calligraphy and discusses the connection between visual complexity in calligraphy and subjective human aesthetic perceptions. However, these studies did not delve into specific stylistic impressions within calligraphy.…”

Section: Introductionmentioning

confidence: 99%

“…However, these studies did not delve into specific stylistic impressions within calligraphy. Kaixin Han et al [15] introduced the stylistic impressions of squares and circles in calligraphy, explaining how the objective features of calligraphy fonts impact human perceptions of squares and circles' aesthetic appreciation. Based on the above-mentioned research, it is evident that establishing a relationship between interpretable features and calligraphy styles is feasible, though relevant research remains scarce.…”

Section: Introductionmentioning

confidence: 99%

Computational Interpretation of the Difference Between the 5 Writing Styles of Chinese Calligraphy

Fu,

Lyu,

Yang

et al. 2024

Frontiers in Artificial Intelligence and Applications

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Visual art works contain a lot of tacit knowledge that is difficult to accurately express in words. If they are expressed quantitatively in a computable form, it helps to apply this part of tacit knowledge to a wider field. Chinese calligraphy style carriers have tacit knowledge of Chinese cultural characteristics, which our research quantitatively interprets. In our study, 33 interpretable features were designed and summarized, and the random forest classification was adopted. As a result, we found that only 8 computational features with concise mathematic form were needed to interpret the differences between the five writing styles of Chinese calligraphy with an accuracy of 66.7 %. Based on these features and the evaluation of five calligraphy styles, we find that some combination of features can cause people’s perception of a particular style and establish the relationship between objective features and people’s subjective feelings. The results can provide inspiration for the creation of artists and designers, and have potential applications in the fields of psychology, design, and human-computer interaction.

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A Study of the Intersection of Traditional Calligraphy and Digital Media Art

Xiong

2024

Applied Mathematics and Nonlinear Sciences

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As a classic representative of traditional culture, Chinese calligraphy art has more and more obvious advantages in today’s digital media art creation. In this paper, the calligraphic text image is binarized by the OTSU method, the image enhancement is realized by linear gray value stretching, and the optimal tilt correction method is used to preprocess the traditional calligraphic text image and make a font library. Based on the data from the calligraphy font library, an immersive digital interactive context of traditional calligraphy is designed using digital media art. Pix2Pix network is introduced to combine with the PatchGAN network to establish a style migration network for traditional calligraphy text images, and three different types of loss functions are designed to ensure the accurate generation of traditional calligraphy text. The L1 loss of this paper’s model in generating traditional calligraphy characters is only 0.0359 at the lowest, the similarity values of the generated samples of calligraphy characters are mainly between 90% and 96%, and the maximum error of the relative position and relative size of the radicals is only 1.18%. The average value of the G2R indicator for the users’ images of calligraphic characters was 75.23%, and 89.86% of the users indicated that they were basically satisfied with the immersive interactive context of traditional calligraphy. Traditional calligraphy can achieve digital transformation and provide audiences with more diverse cultural experiences by relying on digital media art.

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The Doctrine of the Mean: Chinese Calligraphy with Moderate Visual Complexity Elicits High Aesthetic Preference

Cited by 4 publications

References 96 publications

Like it, buy it? Examining the role of bookmarking in the mediation of visual appeal and purchase intent from a dual-system perspective

Like it, buy it? Examining the role of bookmarking in the mediation of visual appeal and purchase intent from a dual-system perspective

Computational Interpretation of the Difference Between the 5 Writing Styles of Chinese Calligraphy

A Study of the Intersection of Traditional Calligraphy and Digital Media Art

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