The Distinction between Convenience Goods, Shopping Goods, and Specialty Goods

Holton, Richard H.

doi:10.1177/002224295802300108

Cited by 70 publications

(41 citation statements)

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“…In the purchase of shopping goods, customers are inclined to spend a significant amount of time and money in searching for and evaluating these products (Murphy and Enis, 1986). From the standpoint of a customer, shopping goods are the ones for which the probable gain from making price and quality comparisons among alternative sellers is large relative to the search costs in terms of time, money, and effort (Holton, 1958). Customers also perceive increased levels of risk for these high involvement products.…”

Section: Product Classification Schemementioning

confidence: 99%

Customer satisfaction with order fulfillment in retail supply chains: implications of product type in electronic B2C transactions

Thirumalai

Sinha

2004

J of Ops Management

144

139

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This paper focuses on the proverbial ''last mile'' of the retail supply chain -i.e., delivering products to the end-customerand highlights the need for recognizing product type differences in configuring order fulfillment processes in electronic business-to-customer (B2C) transactions. The following two questions serve as the motivation for the study: Do customer expectations of order fulfillment processes vary across product types? Should the product type matter in configuring order fulfillment processes? From the studies in the marketing literature, we infer that customer satisfaction assessments are based on customer expectations of order fulfillment processes, and that these expectations systematically vary across the three product types: convenience goods (e.g., groceries, home and office supplies), shopping goods (e.g., ready-to-wear men, women, and kids' apparel), and specialty goods (e.g., desktop and notebook computers, and wedding dresses). In particular, we posit that ceteris paribus, customer satisfaction with order fulfillment will decrease moving along a continuum of product types, from convenience goods to specialty goods. The empirical analysis for this study is based on data collected on dimensions of customer satisfaction with order fulfillment from a sample of 256 firms engaged in electronic B2C transactions. Firms included in our study sample are such that their products can be classified into only one of three product types: convenience, shopping, or specialty goods. In essence, each firm in the study sample is a proxy for one of three product types. The results of the empirical analysis indicate that, on average, customers tend to have higher satisfaction levels with the order fulfillment process of convenience and shopping goods than with the order fulfillment process of specialty goods. We discuss the managerial implications of our results, contributions of the paper to the literature, limitations, and directions for future research. #

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Section: Product Classification Schemementioning

confidence: 99%

Customer satisfaction with order fulfillment in retail supply chains: implications of product type in electronic B2C transactions

Thirumalai

Sinha

2004

J of Ops Management

144

139

View full text Add to dashboard Cite

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“…Prior studies claimed that from the consumers' perspective, convenience goods have lower perceived risk and search intention than shopping goods (Holton, 1958). This suggests that perceived risk is a possible antecedent to patronage set size.…”

Section: Resultsmentioning

confidence: 98%

“…From the consumer perspective, convenience goods such as groceries have lower perceived risk and lower search intention than other types of goods such as shopping goods and specialty goods (Holton, 1958). This suggests that differences between EC and non-EC users with regard to search activity might have been weak.…”

Section: Discussionmentioning

confidence: 99%

The Effects of Online and Offline Information Sources on Multiple Store Patronage

Tagashira

Minami

2016

Australasian Marketing Journal

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A B S T R A C TThe purpose of this study is to examine the relationship between multiple store patronage (MSP) and information source usage both online and offline. In particular, this study investigates the detailed effects of information sources on MSP rather than considering whether consumers choose online or offline sources. In prior studies, MSP has been conceptualized using the consumer cost-benefit framework and relates to consumer multiple store usage. However, even though prior studies have emphasized the importance of information sources in the cost-benefit framework, those that consider MSP have not tested the sources' effects. This current study conducts empirical count data analysis in the Japanese sports shoes retail market. The results reveal that consumers evaluate information sources using more detailed divisions than simply online and offline. This study contributes to studies on MSP because it is the first to identify the impact of information source usage on MSP.

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“…In fact, trips to purchase goods can be distinguished by those that are for 'convenience' goods and those that are for 'comparison' goods (Holton, 1958;Handy and Clifton, 2001). Convenience goods are purchased quite often with minimal effort (such as groceries), while comparison goods are bought less frequently and usually only after some assessment as to the benefits and costs of the good (Holton, 1958;Handy and Clifton, 2001). Notions of distance and economizing on travel are less likely to influence trips for comparison goods than for convenience goods.…”

Section: The Diversity Of Non-work Travelmentioning

confidence: 99%