The Diplomacy of Business

Muldoon, James

doi:10.1080/09592290590948397

Cited by 23 publications

(18 citation statements)

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“…Securing the survival of the company is essential and to do so, companies are obliged to develop certain strategies. 117 The use of Belgian economic diplomacy can easily be explained from this perspective, and if companies did not see this diplomacy as useful, they simply would not use it. Remarkably, two of the companies that mentioned the decreasing relevance of state-like diplomacy actually praise Belgian diplomacy.…”

Section: Discussionmentioning

confidence: 99%

“…93 The diplomatic skills of companies are underdeveloped and disproportionally distributed. 94 They need to develop their own diplomatic capacities. 95 This process is currently happening in big companies, which are reorganizing and radically changing their PR departments.…”

Section: Research Question 4: Which Initiatives Are Taken By Bmncs Tomentioning

confidence: 99%

“…95 This process is currently happening in big companies, which are reorganizing and radically changing their PR departments. 96 As well as this internal reorganization, companies also employ former diplomats to counsel CEOs or lead a department of international relations. 97 The results obtained for research question four are thus mixed.…”

Section: Research Question 4: Which Initiatives Are Taken By Bmncs Tomentioning

confidence: 99%

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Belgian Multinationals and Public–Private Partnerships in Economic Diplomacy

Kesteleyn

2014

Hague J Dipl

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SummaryThis article analyses public-private partnerships in Belgium's economic diplomacy from the perspective of multinational companies (MNCs). The concept of corporate political activity (CPA) is therefore introduced. CPA is seen as a part of business diplomacy (BD), which companies use in order to defend their interests. Eight stock-listed Belgian multinationals (BMNCs) were interviewed using single, semi-structured interviews. This exploratory study focused on whether or not companies contact public officials, which strategies they use and how these strategies are organized in order to defend their interests abroad. The empirical data revealed that BMNCs enter into relationships with national and supranational actors. Information-sharing is the central aim of these relationships, because of the mutual realization that these contacts are important. This was less so, however, at the international level. In short, BMNCs will, depending on the subject and/or the institutional context, rely on the services offered by Belgian economic diplomacy. They will initially, however, also include diplomatic functions of their own.

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Section: Discussionmentioning

confidence: 99%

Section: Research Question 4: Which Initiatives Are Taken By Bmncs Tomentioning

confidence: 99%

Section: Research Question 4: Which Initiatives Are Taken By Bmncs Tomentioning

confidence: 99%

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Belgian Multinationals and Public–Private Partnerships in Economic Diplomacy

Kesteleyn

2014

Hague J Dipl

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“…In the 1990s, public affairs was limited to background operations to promote and protect a company's reputation and position in the global arena, making sure that the CEO appeared fine and the company stayed away from unfavourable press releases. 49 Monsanto and other agrochemical companies that have had troubles with values and public trust, and a shallow style of public relations, have gained the title of villains in the GMO debate because the mass public has been sceptical about their standards and behaviour. 50 Monsanto has used press releases to respond to accusations about being an untrustworthy firm because it developed Agent Orange, which was used in the Vietnam War, and now sells pesticides.…”

Section: Reactive Strategic Communicationmentioning

confidence: 99%

Business Diplomacy Strategies and Instruments: Biotechnology Companies Promoting GMOs in Mexico

Pantoja

2018

Hague J. Dipl.

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Summary Business diplomacy emphasizes engagement with stakeholders to shape the environment to favour business interests. This article recognizes that multinational corporations (MNCs) play a relevant role in the international arena, dealing with governments and other non-state actors by means of business diplomacy. Biotechnology companies, in particular, bargain with government representatives for commercialization, deregulation or intellectual property enforcement. In order to advance their economic and business goals, biotechnology companies have implemented reactive, proactive and relationship-building strategies and instruments. These MNCs have applied reactive instruments to respond to evolving problems and proactive instruments to address more complex issues. MNCs have also employed long-term relationship-building instruments, such as awards and research centres, to establish stronger relationships with multiple stakeholders. This article contributes to the discussion of what business diplomacy is and presents an analysis of strategies and instruments that is scarce in the business diplomacy literature.

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“…Meanwhile, global business consultants increasingly include diplomatic skills as one of the 'core´ competences that corporate managers are required to master (cfr. Trice et al 1995;London 1999;Steger 2003;Muldoon 2005;Abbas 2009;Ordeix-Rigo and Duarte 2009) for better dealing with 'external pressures' in the global realm (cfr. Amann et al 2011).…”

Section: Introduction: Understanding Diplomatic Transformation Througmentioning

confidence: 99%

Transprofessional Diplomacy

Constantinou

Cornago

McConnell

2016

BRP Dipl Foreign Policy

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Diplomacy is no longer restricted to a single vocation nor implemented exclusively through interaction amongst official representatives. In exploring the challenges that these transformations produce, this work surveys firstly, thegenealogyof diplomacy as a profession, tracing how it changed from a civic duty into a vocation requiring training and the acquisition of specific knowledge and skills. Secondly, using the lens of thesociologyof professions, the development of diplomacy as a distinctive profession is examined, including its importance for the consolidation of the power of modern nation-states. Thirdly, it examines how the landscape of professional diplomacy is being diversified and enriched by a series of non-state actors, with their corresponding professionals, transforming thephenomenologyof contemporary diplomacy. Rather than seeing this pluralization of diplomatic actors in negative terms as thedeprofessionalization of diplomacy, we frame these trends astransprofessionalization, that is, as a productive development that reflects the expanded diplomatic space and the intensified pace of global interconnections and networks, and the new possibilities they unleash for practising diplomacy in different milieus.

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The Diplomacy of Business

Cited by 23 publications

References 0 publications

Belgian Multinationals and Public–Private Partnerships in Economic Diplomacy

Belgian Multinationals and Public–Private Partnerships in Economic Diplomacy

Business Diplomacy Strategies and Instruments: Biotechnology Companies Promoting GMOs in Mexico

Transprofessional Diplomacy

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