Microfranchising: How Social Entrepreneurs Are Building a New Road to Developme
DOI: 10.9774/gleaf.978-1-907643-34-7_5
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The diffusion of innovations through microfranchising

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“…The low prevalence of SC usage suggests that the current users are "innovators" and "early adopters," as defined by diffusion of innovation theory [59].…”
Section: Prevalence Of Sc Usagementioning
confidence: 99%
“…The low prevalence of SC usage suggests that the current users are "innovators" and "early adopters," as defined by diffusion of innovation theory [59].…”
Section: Prevalence Of Sc Usagementioning
confidence: 99%