The Differentiation Strategy of Brand Personality based on Chinese Cultural Values : In the case of Holiland, BreadTalk, and Paris-Baguette Bakery in Beijing

하인주,; 강명화,

doi:10.18077/chss.2010.50..028

chinastudies

2010

DOI: 10.18077/chss.2010.50..028

|View full text |Cite

The Differentiation Strategy of Brand Personality based on Chinese Cultural Values : In the case of Holiland, BreadTalk, and Paris-Baguette Bakery in Beijing

하인주 하인주¹,

강명화 강명화²

Help me understand this report

This publication either has no citations yet, or we are still processing them

Set email alert for when this publication receives citations?

See others like this or search for similar articles

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

Contact Info

hi@scite.ai

10624 S. Eastern Ave., Ste. A-614

Henderson, NV 89052, USA

Blog Terms and Conditions API Terms Privacy Policy Contact Cookie Preferences Do Not Sell or Share My Personal Information

Made with 💙 for researchers

Part of the Research Solutions Family.

The Differentiation Strategy of Brand Personality based on Chinese Cultural Values : In the case of Holiland, BreadTalk, and Paris-Baguette Bakery in Beijing

This publication either has no citations yet, or we are still processing them

See others like this or search for similar articles

Contact Info

Product

Resources

About