The Differential Impact of Bulk Text Message Advertising on Consumer Attention

Makudza, Forbes; MASIYANISE, Leonard; MTISI, Edmore

doi:10.13106/jidb.2020.vol11.no7.7

Cited by 5 publications

(3 citation statements)

References 22 publications

(48 reference statements)

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“…However, staff homogeneity may only be suitable for certain organisations, particularly those with diverse workforces, such as international schools where teachers, parents, and students come from different countries and cultures. Moreover, the modern workplace increasingly values heterogeneous employee compositions because they are a powerful tool for enhancing customer experience and employee productivity (Makudza et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

Revisit Attraction–Selection–Attrition Model for Teacher Retention in International Schools

Leong,

Said

2024

EUROPEAN J ED RES

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<p style="text-align: justify;">The Attraction-Selection-Attrition (ASA) model is a prominent framework for supporting employee retention, stating that organisations attract, select, and retain people who share their values. However, the ASA model only extends to the end of the recruitment stage and lacks clarity on how to assist newcomers in the assimilation process when they first join the organisation. This research proposed a refinement of the ASA paradigm by incorporating the assimilation process of new hires into the new school culture and environment. This study employed a qualitative research approach by interviewing ten participants about the retention process from high teacher retention international schools in Malaysia. Thematic data analysis revealed a new paradigm, 'Attraction-Selection-Onboarding-Retention (ASOR), ' designed to increase teacher retention in international schools. The ASOR model could assist school administrators and human resource managers working in a related setting in properly engaging the workforce to increase teacher retention. This would benefit school sustainability, performance and the local community's economy.</p>

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Section: Introductionmentioning

confidence: 99%

Revisit Attraction–Selection–Attrition Model for Teacher Retention in International Schools

Leong,

Said

2024

EUROPEAN J ED RES

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“…(2) Previously published papers have generally pointed out the importance of diversity in the restaurant workplace (Madera et al. , 2011) and studied different aspects of diversity, including demographic diversity (Sacco and Schmitt, 2005), gender diversity (Badal and Harter, 2014), age, education, and political diversity (Makudza et al. , 2020).…”

Section: Introductionmentioning

confidence: 99%

Equal employment opportunity and diversity in restaurant labor: perspectives of restaurant employees and managers in the USA

Seyitoğlu,

Atsız,

Acar

2024

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PurposeThis study was designed to contribute to the extant literature by discovering the perceptions of restaurant employees and managers toward equal opportunities in restaurant labor and working in a diversity-rich restaurant work environment.Design/methodology/approachA qualitative research approach was utilized. Through in-depth interviews, data were collected purposefully from restaurant workers in different positions (e.g. managers, servers, chefs and cooks) in the USA.FindingsAs a result of content analysis, different perspectives emerged on equal employment opportunity and diversity in restaurant labor. While some employees and managers believe that restaurant labor has equal employment opportunities, others think there is a lack of equal employment opportunity and partial equal employment opportunity in the industry. Most participants perceive working in a diversity-rich restaurant work environment as beneficial (an opportunity to learn about different cultures and an opportunity to learn different experiences and approaches).Originality/valueTo the best of our knowledge, this is the first paper to explore employees' and managers' perceptions of equal employment opportunity and diversity in the hospitality labor context, specifically restaurant labor. Therefore, the research findings will create value for scholars to understand the view on equal employment opportunity and diversity in restaurant labor. Further, it will assist practitioners in designing their labor structure regarding equal employment opportunity and diversity management for the future.

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“…One of the evolving tendencies in mobile communication is mobile-based marketing (Enwereuzorr, 2017;Gao & Zang, 2016;Martínez-Ruiz et al, 2017). Mobile-based marketing is a social media marketing strategy by which individuals are encouraged to purchase the advertised products or services via mobile (Aslam et al, 2016;Carroll et al, 2007;Haider, 2012;Makudza et al, 2020;Megdadi & Hammouri, 2016;Murillo-Zegarra et al, 2020;Noor et al, 2013).…”

Section: Introductionmentioning

confidence: 99%

Demographic factors and consumer attitude towards unsolicited mobile-based marketing messages: A factorial design

Hadi

Aslam

2023

ONLINE J COMMUN MEDIA TECHNOL

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The increasing number of mobile phone users and unethical practices of sending unsolicited mobile-based advertisement related messages without knowing the relevancy of customers have invited authors to this area of research. This study investigated the consumer attitude towards unsolicited mobile-based advertisement related messages in Pakistan. Data was collected via purposive sampling technique. Statistical tests such as t-test and one- and two-way ANOVA between groups were performed. Findings of the study revealed the existence of significant differences in the mean scores for age, education, and profession. Furthermore, results of two-way ANOVA revealed the presence of significant main effect for age and gender, whereas no interaction effect was found for such variables. The study, interestingly, found the interactive role of profession, which was further probed and confirmed via post-hoc test. The study concluded that mobile-based marketing is not unscrupulous in its true nature; however, doing mobile-based advertising at the cost of encroaching upon consumer privacy and without their permission is not the right way to achieve the desired benefits of the mobile-based advertising.

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The Differential Impact of Bulk Text Message Advertising on Consumer Attention

Cited by 5 publications

References 22 publications

Revisit Attraction–Selection–Attrition Model for Teacher Retention in International Schools

Revisit Attraction–Selection–Attrition Model for Teacher Retention in International Schools

Equal employment opportunity and diversity in restaurant labor: perspectives of restaurant employees and managers in the USA

Demographic factors and consumer attitude towards unsolicited mobile-based marketing messages: A factorial design

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