The differential effects of retail density: An investigation of goods versus service settings

Social Cues-Customer Behavior Relationship: The Mediating Role of Emotions and Cognition

“…Interestingly, even in the few empirical studies investigating the presence of mediation effects, only one of the cognition-emotion or emotion-cognition hierarchies is considered (e.g., Kumar & Kim, 2014;Raajpoot et al, 2013). Finally, from a methodological perspective, unlike the majority of previous studies (Brocato et al, 2012;Cho, 2001;Pan & Siemens, 2011;Tse et al, 2002;Yan et al, 2011), the current study was carried in a realistic setting using mall intercept survey with actual customers.…”

The relationship between density perceptions and satisfaction in the retail setting: Mediation and moderation effects

“…Recent findings have significantly refined the state of research on the impact of density in retail and services settings (Pan & Siemens, 2011;Pons, Mourali, & Giroux, 2014;Uhrich, 2011). These studies have particularly highlighted the role played by potential mediators (i.e., perceived control) in the density-satisfaction relationship.…”

“…concept stores) often acquire value only if they are crowded (Brown, Van Raalte, & Andersen, 2000;Pons, Laroche, & Mourali, 2006), they are rarely studied in the marketing literature. Building on recent findings suggesting a curvilinear relationship between perceived density and consumers' responses (behavioral intentions or satisfaction) (Pan & Siemens, 2011), as well as the key role played by the retail/service context (Pons et al, 2014), the purpose of the present study is twofold. First, it aims to clarify the mediating role played by affective evaluations in the relationship between consumer density and consumer satisfaction.…”

With or without you: Interactive effects of retail density and need for affiliation on shopping pleasure and spending

“…Retail density, that is the number of people occupying a limited space, is the primary antecedent of crowding perceptions (i.e., perceived retail density; Hui & Bateson, 1991;Stokols, 1972). The observation that retail density impacts the shopping experience and buyer behavior inspires a considerable body of research addressing factors such as store atmospherics (Eroglu, Machleit, & Chebat, 2005), store or service type (Hui & Bateson, 1991;Pan & Siemens, 2011), crowding expectations and adaptation strategies (Harrell, Hutt, & Anderson, 1980;Machleit, Eroglu, & Mantel, 2000;Machleit, Kellaris, & Eroglu, 1994), cultural differences (Pons, Laroche, & Mourali, 2006), and dispositional differences (Van Rompay et al, 2008).…”

“…Researchers generally consider density in retail settings a negative experience that reduces shopping pleasure (e.g., Eroglu & Machleit, 1990). Density effects vary in strength depending on, for example, store or service type (e.g., goods versus service settings; see Pan & Siemens, 2011) and dispositional differences (e.g., shoppers' need for control over events and situations; see Van Rompay, Galetzka, Pruyn, & Moreno-Garcia, 2008).…”