2023
DOI: 10.1057/s41270-023-00216-8
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The differential effects of developers’ app store strategy on the performance of niche and popular mobile apps

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Cited by 3 publications
(2 citation statements)
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“…We glanced at Top 2 apps of each of the 26 categories in the Apple App Store [26] except the 'Game' category, and finally filtered out 5 suitable apps. The reason to exclude Game apps is that although the 'Game' category has the highest percentage of apps in the App Store (21.07%) [27], many games provide their own forums or social media platforms to release new versions, rather than in app repositories. Additionally, the data sourced from the apps in 'Game' repository usually contain game terminologies in plenty, which may require researchers spending much time experiencing the game to understand the rules, terminology, etc.…”
Section: Datasetmentioning
confidence: 99%
“…We glanced at Top 2 apps of each of the 26 categories in the Apple App Store [26] except the 'Game' category, and finally filtered out 5 suitable apps. The reason to exclude Game apps is that although the 'Game' category has the highest percentage of apps in the App Store (21.07%) [27], many games provide their own forums or social media platforms to release new versions, rather than in app repositories. Additionally, the data sourced from the apps in 'Game' repository usually contain game terminologies in plenty, which may require researchers spending much time experiencing the game to understand the rules, terminology, etc.…”
Section: Datasetmentioning
confidence: 99%
“…Mobile apps have exploded in popularity – between 2016 and 2023, app downloads increased from 140 billion to 255 billion (Statista, 2023). In this vein, scholars have begun to investigate the roles of review and app characteristics in the mobile app space (Sallberg et al , 2023; Tafesse, 2023). However, app developers appear to be slow to take up responding to user reviews, as evidenced by their relatively small overall response rate (2.8%) in the Google Play store (Savarimuthu et al , 2021).…”
Section: Introductionmentioning
confidence: 99%