2020
DOI: 10.1016/j.jretconser.2020.102072
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The differential and synergistic effects of market orientation and entrepreneurial orientation on hotel ambidexterity

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Cited by 34 publications
(37 citation statements)
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References 71 publications
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“…Previous research has examined only elements of these relationships (cf. Ghantous and Alnawas, 2020 ; Jogaratnam and Tse, 2006; Kallmuenzer and Peters, 2018 ; Majid et al, 2019 ; Rotondo and Fadda, 2019 ; Teixeira et al, 2019 ). Building on the data from Japanese hospitality firms, this research has made innovative contributions by extending the knowledge on EO in the hospitality industry in a number of ways.…”
Section: Discussionmentioning
confidence: 99%
“…Previous research has examined only elements of these relationships (cf. Ghantous and Alnawas, 2020 ; Jogaratnam and Tse, 2006; Kallmuenzer and Peters, 2018 ; Majid et al, 2019 ; Rotondo and Fadda, 2019 ; Teixeira et al, 2019 ). Building on the data from Japanese hospitality firms, this research has made innovative contributions by extending the knowledge on EO in the hospitality industry in a number of ways.…”
Section: Discussionmentioning
confidence: 99%
“…Besides that, by leveraging their customer knowledge, they can become aware of market opportunities and improve their existing processes and resources to better satisfy existing customer needs (Yalcinkaya et al, 2007 ). In sum, by hearing customer's voices and adapting current offerings, responsive market orientation can help the company to foster exploit innovation opportunities, which allows them to take advantage of their existing learning and experience to address the customer's expressed needs; ultimately improve the firm performance (Ghantous and Alnawas, 2020 ).…”
Section: Literature Review Of Market Orientation (Mo) and New Product Development (Npd) Performancementioning
confidence: 99%
“…By pursuing exploitative innovation, firms may explore knowledge variants and develop new capabilities to “replace inefficient capabilities with more efficient ones” (Sirmon et al, 2011 , p. 1402) to seek out future technology and market opportunities (Zhang et al, 2016 ). Following the traditional source–position–performance (SPP) framework, firms' strategic orientations (e.g., market orientation) play a crucial source role in driving innovation and “represent the ability of a business to do more or do better (or both) than its competitors” (Day and Wensley, 1988 , p. 2), especially by the ambidextrous pursuit of both/or exploitative and explorative innovation (Zhang et al, 2016 ; Ghantous and Alnawas, 2020 ). Such source advantage may not automatically convert into sustainable performance.…”
Section: Introductionmentioning
confidence: 99%
“…Bu sebeple işletmeler, GY ve PY'yi dengeli bir ölçüde benimsemelidir (Baker & Sinkula, 2009). GY ve PY'nin birlikte var olması, yönelimlerden birinin faydasının diğer yönelim sebebiyle azalmasından ziyade, bir yönelim ile ilgili ortaya çıkabilecek problemlerin önüne geçilmesini sağlayarak performansa katkıda bulunmaktadır (Ghantous & Alnawas, 2020). Boso, Story ve Cadogan (2013), GY ve PY'nin birlikte performansı olumlu yönde etkilediğini tespit etmişlerdir.…”
Section: Stratejik Yönelim Türleri Arasındaki İlişkiler Ve Performansa Etkileriunclassified