The differences between branding a country, a region and a city: Applying the Brand Box Model

Caldwell, Niall; Freire, João

doi:10.1057/palgrave.bm.2540201

Cited by 267 publications

(195 citation statements)

References 18 publications

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“…In terms of destination branding, Caldwell and Freire (2004) analysed regional branding particularly related to travel and tourism marketing. The authors characterise regional brand by combining two dimensions: representational and functional.…”

Section: Regional Brandingmentioning

confidence: 99%

“…Research in city branding has often been focused on two fields: tourist destinations (Kotler et al 1993;Caldwell and Freire 2004;Hankinson 2004) and urban regeneration (Trueman et al 2004(Trueman et al , 2008Virgo and de Chernatony 2006). The use of branding as a managerial instrument to renovate the urban environment has changed purpose over the years.…”

Section: City Brandingmentioning

confidence: 99%

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The state of the art: from country-of-origin to strategies for economic development

Campelo¹

2017

Handbook on Place Branding and Marketing

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Section: Regional Brandingmentioning

confidence: 99%

Section: City Brandingmentioning

confidence: 99%

The state of the art: from country-of-origin to strategies for economic development

Campelo¹

2017

Handbook on Place Branding and Marketing

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“…Caldwell and Freire [27] suggest that the aims of city marketing are to identify the cultural meanings and images, whereas "branding endows a product with a speciic and more distinctive identity." On the other hand, city branding provides "a base for identifying and uniting a wide range of images intended for the city and meanings atributed to the city in one marketing message, the city's brand" [1].…”

Section: City Marketing As the Umbrella Concept Of City Brandingmentioning

confidence: 99%

Modeling a City’s Branding Tools: The Case of Istanbul

Oğuztimur¹

2017

Advancing Insights on Brand Management

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Recently, studies on city branding extend across academicians and practitioners, and there is a considerable growing body of research and practice related to city branding. Probably, the most prevailing reason is that cities all over the world engage in marketing and branding eforts in order to stay competitive and relevant on the global market.Cities have to compete with others in all areas they can: city's tourism capacity, competitive advantage, quality of the place, history, lifestyle, and so on. The main purpose of this study is to present the conceptual and empirical framework of İstanbul's branding issue in terms of a tourism plan. Therefore, this study atempts to contribute researchers and project implementers by detailing branding tools of İstanbul. In order to determine branding tools, two groups of information were obtained: one is the data received through the meetings done with professionals, and the other is the data received through tourists and citizens. With this information, tourism-oriented branding tools for İstanbul are developed. The following are the basic branding strategies accepted for İstanbul: (1) tourism variability and geographic wideness, (2) originality and character, (3) interaction and communication, (4) global efect, (5) strong infrastructure and high quality of life, (6) the spirit of the city, and (7) the symbol atributed to the city.

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“…Over the past two decades, research has flourished on location, place, and city branding, as also discussed in JBM by Hackinson (2001), Caldwell and Freire (2004), Kerr (2006), Virgo and de Chernatony (2006), Hackinson (2007), Trueman et al (2007), Ashworth and Kavaratzis (2009), Gertner (2011), Braun (2012, and Zenker and Beckmann (2013).…”

Section: City Brandingmentioning

confidence: 99%

Journal of Brand Management – Year end review 2016

Powell

2016

J Brand Manag

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A review and reflection on key topics plus extrapolation of future research avenues from within the Journal of Brand Management during 2016 that included a special issue focused on the themes of (i) Corporate identity, branding, marketing, communication, and reputation. Seven additional themes within the Volume are identified: (ii) Brand engagement, (iii) Brand orientation, (iv) Brand counterfeiting and protection, (v) Online and digital branding, (vi) Brand and product naming, (vii) City branding, and (viii) branding in Higher Education.

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The differences between branding a country, a region and a city: Applying the Brand Box Model

Cited by 267 publications

References 18 publications

The state of the art: from country-of-origin to strategies for economic development

The state of the art: from country-of-origin to strategies for economic development

Modeling a City’s Branding Tools: The Case of Istanbul

Journal of Brand Management – Year end review 2016

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