Abstract:This study aims to determine the influence of social media on Brand Awareness and BrandImage of CitraLand Surabaya real estate, so as to increase sales of CitraLand Surabaya products and the number of potential customers. The variables studied were the social media variable (X) as the independent variable, the Brand Awareness variable (Y1) as the intervening variable, and the Brand Image variable (Y2) as the dependent variable. The analysis method used is descriptive statistical analysis and path analysis. The… Show more
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