The Development Strategy of Fish Processing Industry in Banda Aceh, Indonesia

Abstract

The purpose of this study is to analyze and determine the development strategy that can be recommended in the fish processing industry in Banda Aceh.The analyses used are SWOT and QSPM analysis. The calculation result shows IFE matrix is 3,540 and EFE matrix is 3,024. Based on QSPM analysis results, there are 4 priority development strategies that can be recommended to the fish processing industry in the research area, i.e. perform diversification, promote, and innovate; increase human resource capacity through continuous coaching and training; establish partnership with other parties; strengthening and expanding local, national, and international markets.