The Development of the Field of Consumption

Kyrk, Hazel

doi:10.2307/1246476

Cited by 5 publications

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“…While both books were based on significant empirical studies, Hoyt was primarily interested in large scale theory of the relationships between culture, consumption and the use of economic resources, an interest which fell under the remit of “consumption economics”. The Consumption of Wealth was concerned chiefly with “the psychology of choice, how our interests (her word for wants) arise, why and wherein they differ from group to group” (Kyrk, 1939, p. 17). As Hoyt (1928, p. v) notes in the preface:Perhaps the newest aspect of the following pages is the discussion of our limitations in acquiring new interests, and the discussion of the culture‐idea as determining for a people what they consider worth consuming.…”

Section: Key Contributions: Expanding Theories Of Consumption and Planned Expenditurementioning

confidence: 99%

Pioneering consumer economist: Elizabeth Ellis Hoyt (1893‐1980)

Parsons

2013

Journal of Historical Research in Marketing

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PurposeThis paper aims to contribute to the project of recognising the contribution of female scholars to the development of marketing thought. The paper presents a biography of Elizabeth Ellis Hoyt, a home economist, who contributed to the shaping of contemporary ideas about consumption and the consumer.Design/methodology/approachSource material used includes the Elizabeth Ellis Hoyt Papers (1884‐2009) in the Iowa State University Archives. The collection contains a variety of materials, of which the most important for this paper were news clippings, personal diaries (1907‐1918), and published and unpublished manuscripts (1953, 1964, n.d.). Also important for this study were two sources published by Alison Comish Thorne, Elizabeth Hoyt's PhD student. These include Thorne's autobiography Leave the Dishes in the Sink and her entry on Elizabeth Hoyt in the Biographical Dictionary of Women Economists.FindingsThe paper documents Elizabeth Hoyt's development of marketing thought, focusing on her early work on the cost of living index and subsequent contributions to an expanded theory of consumption and consumer learning.Originality/valueElizabeth Hoyt is one of a group of female home economists who pioneered consumption economics in America in the 1920s and 1930s yet who have been neglected in published accounts. Notwithstanding a short biographical note in the Biographical Dictionary of Women Economists, Hoyt's life and work are not yet documented.

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Section: Key Contributions: Expanding Theories Of Consumption and Planned Expenditurementioning

confidence: 99%

Pioneering consumer economist: Elizabeth Ellis Hoyt (1893‐1980)

Parsons

2013

Journal of Historical Research in Marketing

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A Herstory of the Notion of Exchange in the History of Economics

Kuiper¹

2010

Gender and Economics

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A Pathfinding Study of Consumption

Mason¹

2000

Journal of Macromarketing

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Hazel Kyrk’s A Theory of Consumption , published in 1923, not only revealed the limitations of contemporary consumer theory within economics but also proposed a new, more interdisciplinary approach to consumer research. The book attracted little interest at the time of its publication and was subsequently neglected by marketing specialists. It nevertheless foreshadowed many of the developments and new directions in consumer research that have taken place over the past fifty years and deserves some greater recognition as a pioneering study.

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The Development of the Field of Consumption

Cited by 5 publications

References 0 publications

Pioneering consumer economist: Elizabeth Ellis Hoyt (1893‐1980)

Pioneering consumer economist: Elizabeth Ellis Hoyt (1893‐1980)

A Herstory of the Notion of Exchange in the History of Economics

A Pathfinding Study of Consumption

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