The Development of the Australian Non-Astringent Persimmon (Diospyros Kaki L.) Industry

Collins, Ray; George, Alan P.; Mowat, A. D.

doi:10.17660/actahortic.1995.409.6

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2000

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“…In Australia and New Zealand, plantings and sales of non-astringent persimmons have increased steadily since the mid-1980s (Collins et al, 1995). Initially, Japan was the major market for New Zealand persimmon, but since the early-1990s Singapore has become the major market for both countries.…”

Section: Introductionmentioning

confidence: 99%

Consumer behaviour and fruit quality: supply chain management in an emerging industry

Mowat

Collins²

2000

Supply Chain Management: An International Journal

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Supply chains in new and emerging agricultural industries typically lack information linking product quality with consumer behaviour. This case study of the emerging persimmon industry in Australia and New Zealand demonstrates how adopting a supply chain orientation can address this situation. Assessing and modelling consumer response to product quality provides information that demonstrates to supply chain stakeholders how better product quality management can improve the performance of the whole chain. Emerging fruit industries, therefore, have more incentive to adopt a supply chain orientation if they understand quality-related factors that drive consumer satisfaction and repeat buying behaviour.

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Section: Introductionmentioning

confidence: 99%