The Development of Pantiku Application Business Strategy Using Business Model Canvas Approach

Abstract

Based on data from the Ministry of Social Affairs, there are 7,000 more orphanages in Indonesia and 500-600 thousand people are living in the orphanage. To make efficient operational activities and monitoring activities of the orphanage and to facilitate the provision of assistance, the orphanage uses the PantiKu application. The PantiKu application currently does not have an optimal business model so that the right strategy is needed to develop the business model. The objectives of this study are (1) To map the current PantiKu business model; (2) Analyze SWOT of current PantiKu business model; (3) Formulate and determine the strategy for developing the PantiKu business model. The method used in this study is the Business Model Canvas approach and SWOT Analysis. This research produces strategies for each BMC element including element (1) customer segment: serving orphanage volunteers by adding special volunteer features; (2) value proposition: providing ease of logistics processes and transactions by developing IoT technology and Fintech features; (3) channels: adding application tutorials using e-learning; (4) customer relationship: take advantage of opportunities for grants and business incubation and work together in CSR programs; (5) revenue stream: utilizing the use of digital financial instruments; (6) key resources: adding relationship development staff; (7) key activities: developing a data management dashboard and evaluate expenses; (8) key partners: adding strategic partner & collaborate with competitors; (9) cost structure: cost of research.

Analisis Business Model Canvas pada Perusahaan Ready Mix Concrete PT XYZ

“…Penggunaan BMC pada perusahaan dapat memberikan gambaran tentang model bisnis perusahaan dan hubungan yang terjadi antar-blok dengan cara yang lebih atraktif. BMC merupakan ide inovasi yang cocok digunakan, karena dapat diterapkan dengan mudah dalam upaya mengevaluasi dan melakukan perubahan terhadap model bisnis perusahaan sehingga dapat menciptakan model bisnis baru yang lebih tepat dan sesuai untuk diterapkan pada perusahaan [23]. Peneliti menggunakan BMC sebagai salah satu alat untuk membantu PT XYZ melihat model bisnis yang sedang dijalani saat ini atau inovasi model bisnis yang akan dijalani.…”

LinkAja Business Models Strategy Development Using BMC Approaches

“…The results of the previous research literature studies will be used as a reference for this research. The BMC strategy is used to develop business strategies for developing an Orphanage management application with a SWOT matrix to help analyze the elements of the BMC [6]. The research that explains the development of business strategies for silk weaving business in Wajo Regency shows that BMC is a business model approach that can be simplified from a complex business model to facilitate Indonesian entrepreneurs to identify a business potential [7].…”

“…This research has the value of use Wajo Regency South Sulawesi Province as an object in illustrating the development of the business concept. Wulandari, et al [6] conduct research that combines BMC and SWOT Analysis methods to develop a business model for application in the social field, namely the orphanage. In addition, Prasetyo, Lukman and Yulianti [8] in their research uses a combnation of BMC and SWOT analysis methods to design futurr business models for Rhtym of empowment.…”

“…This study combines BMC and SWOT approaches to develop Fintech business strategy especially for LinkAja applications. Business Model Canvas is one of the concepts of a simple business model [6]. This business model concept will explain the business strategy to deal with the business problems.…”