The Development of Media Activities by Undergraduate Students in Order to Promote Agricultural Tourism Community Enterprise According to the Principles of Social Service Learning and Community-Based Leaning

Abstract

This research was aimed to develop media activities by undergraduate students to promote agricultural tourism community enterprise according to the principles of social service learning and community-based learning, 2) to evaluate the quality of such media activities, 3) to measure the income of the community after the development of media activities, and 4) to evaluate the satisfaction and the learning achievements of the sampling group. This research was conducted in the second semester of the academic year 2016. There were 5 important phases as in 1) Survey on the concepts and the community's demands, 2) Development of media activities according to ADDIE Model, 3) Evaluation of the quality by 9 experts and the results showed that the contents were of good quality ( x =4.33, SD=0.63) and that the presentation was of good quality ( x =4.48, SD=0.54), 4) Measurement of the income of 34 persons in the community and it showed an average income of 6000 to 12000 Baht, or 15% increase, and the satisfaction of the local shops was at the highest level ( x =4.66, SD=0.54), and 5) Evaluation of the satisfaction and the learning achievements of 79 undergraduate students showed that the students expressed the highest level of satisfaction ( x =4.70, SD=0.26). After Action Review (AAR) showed that the learning achievements were good because students gained practical knowledge and used their experience in every step of their activities.

The Kyoto Conference on Arts, Media & Culture 2023: Official Conference Proceedings

“…Key principles of the AAR involve conducting it promptly after task completion, creating a conducive atmosphere, employing a facilitator to stimulate discussions, asking relevant questions, analyzing problems, comparing plans with actual outcomes, and documenting essential issues. In this project, the team adeptly applied these principles to develop the training manual By applying it in conjunction with the ADDIE Model in conducting research on learning media, as referenced in various past research studies conducted by the research team [7,8,9,10,11,12,13,14,15,16,17].…”

Constructing STEM 3R Activity through Service-Learning Program during Movement Restriction

“…We adopted and realigned the research methodology and phases of Thamwipat et al (2018) in Table 1 to coordinate with the current movement restrictions and online limitations. We embed a servicelearning program under one of the mathematics courses (SQQM3024 Mathematical Modeling) at the university.…”

The Evaluation of Social and Professional Life Competences of University Students Through Service-Learning

“…Given its peculiar pedagogical features, we agree with Butin (2003) in suggesting that we are dealing with a shift in the patterns, from the passive and that of receiver of information to the active, where direct contact with the real world, as well as the relationship established between university and community allow for the connection between theory and practice, moving away from an instrumental vision of education. In this way, it directly affects the students' attitude toward the training they receive, given that the acquisition of practical knowledge constructed around their own experience shows clear repercussions in their levels of satisfaction, especially given the perceived usefulness of their learning processes (Thamwipat et al, 2018). From this point of view, students participating in SL report positive emotions such as interest, enthusiasm, inspiration and determination (Opazo et al, 2018); they also state that the educational experience provides them with satisfaction, commitment and growth (Watson et al, 2018); and they see their motivation and perception of self-efficacy transcend (Gonsalves et al, 2019).…”