The Development of Health Tourism Services

García-Altés, Anna

doi:10.1016/j.annals.2004.05.007

Cited by 159 publications

(74 citation statements)

References 1 publication

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“…Accessing safe, quality medical care will be non-negotiable for international patients potentially facing life threatening conditions or considering engaging in surgery that, if done poorly, could cause permanent health problems or even death (Garcia-Altes, 2005). It is thus not surprising that statements such as "achieving quality through the relentless adherence to the protocols observed in some of the world's leading hospitals" (Fortis International Patient Service Centre, n.d.) and "this world class hospital is well equipped with state of the art technology and draws the very best of medical talents from all over the world" (Kerala Institute of Medical Sciences, n.d.) were seen in the reviewed promotional materials.…”

Section: Explaining the Relative Absence Of Cost Savings Messagesmentioning

confidence: 99%

“…Medical tourism does not refer to care given when one happens to have a health emer-gency while abroad, as intent is key: the patient must actually intend to go elsewhere for care. Engaging in tourist activities, such as recovering in resorts in destination countries, is a common part of the medical tourism experience (Garcia-Altes, 2005;Marlowe & Sullivan, 2007;Whittaker, 2008). Orthopedic, cardiac, and plastic surgeries are among the many procedures performed in medical tourism hospitals that attract international patients (Ehrbeck, Guevara, Mango, Cordina, & Singhal, 2008).…”

Section: Introductionmentioning

confidence: 99%

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Promoting medical tourism to India: Messages, images, and the marketing of international patient travel

Crooks

Turner

Snyder

et al. 2011

Social Science & Medicine

186

108

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The practice of medical tourism depends on successfully informing potential patients about procedure options, treatment facilities, tourism opportunities, travel arrangements, and destination countries. The promotion of medical tourism includes a wide range of marketing materials such as flyers, booklets, and websites. Yet, there is a paucity of knowledge about the dissemination, content, and reception of these promotional materials. Drawing on a thematic content analysis of the promotional print material distributed at the first medical tourism trade show in Canada in 2009, the main purpose of this article is to identify and understand the messages and images that companies use to market India as a global destination. While researchers and news media frequently cite low cost procedures as a key determinant for international patient travel, particularly to developing nations, our analysis reveals few low costrelated images or messages in the promotional materials distributed at the trade show. To help explain this surprising disjuncture, we consider four related issues: (1) promotional materials may be designed to be circulated amongst potential patients' concerned family and friends who privilege knowing about things such as the use of advanced technologies; (2) developing nations need to portray safe and advanced treatment facilities in order to dispel potential patients' suspicions that their medical care is inferior; (3) companies may avoid making cost saving claims that cannot be fulfilled for all of their international patients, especially those traveling from developing nations; and (4) messages of low cost may detract from and even undermine messages about quality. We conclude by identifying numerous avenues for future research by social and health scientists, and by considering the implications of our findings for existing knowledge gaps and debates within health geography specifically.

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Section: Explaining the Relative Absence Of Cost Savings Messagesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Promoting medical tourism to India: Messages, images, and the marketing of international patient travel

Crooks

Turner

Snyder

et al. 2011

Social Science & Medicine

186

108

View full text Add to dashboard Cite

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“…Ayrıca gelecekte yapılacak lisansüstü tez ve akademik çalışmalarda araştırmacılara ve akademisyenlere yön göstererek önemli bilgiler sunacağı düşünülmektedir. Altes, 2005). Mainil (2012), sağlık turizmini, sağlık kullanıcılarının sağlık hizmeti almak amacıyla, ikamet ettikleri yerlerin dışında konaklayarak gerçekleştirdikleri bir turizm çeşidi olarak; Smith ve Pucsko (2009), üçüncü dünya fiyatlarıyla, birinci kalite hizmet almak; Kumar (2009) ise, tedavi edici, cerrahi ve koruyucu hizmetlerden yararlanmak amacıyla diğer ülkelere seyahat etme eylemi olarak; olarak tanımlamıştır.…”

Section: Introductionunclassified

Türkiye'de Sağlık Turizmi Alanında Yapılan Lisansüstü Tezlerin İçerik Değerlendirmesi

Bayin¹

2015

Karamanoğlu Mehmetbey Üniversitesi Sosyal Ve Ekonomik Araştırmalar Dergisi

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ÖzetBu çalışma, sağlık turizmi alanında yapılmış lisansüstü tezlerin incelenmesi amacıyla yapılmıştır. Bu amaç kapsamında yapılmış tezler; yıllara, tezin türüne, üniversitelere, enstitülere, anabilim dallarına ve yayın dillerine göre sınıflandırılmıştır. Buna ek olarak, temel ve alt konu alanları belirlenmiş ve örnekleme ilişkin bilgiler sunulmuştur. Yüksek Öğretim Kurumu (YÖK) tez veri tabanından "sağlık turizmi, medikal turizm, termal turizm, yaşlı turizmi, engeli turizmi" anahtar kelimeleri ile tarama yapılmıştır. Tarama sonucunda 95 adet teze ulaşılmıştır. Tezlerin %82,11'inin yüksek lisans tezi olduğu, tamamına yakınının (%96,84) Türkçe yazıldığı ve yarısından fazlasının "İşletme" ve "Turizm İşletmeciliği" anabilim dallarında yapıldığı görülmektedir. Afyon Kocatepe Üniversitesi, Balıkesir Üniversitesi ve Dokuz Eylül Üniversitesi en çok teze sahip olan üniversitelerdir. Tezlerin en fazla termal turizm alanlarında yapıldığı, sağlık tüketicilerinin en sık çalışılan örneklem grubunu oluşturduğu ve anketin en çok kullanılan veri toplama aracı olduğu belirlenmiştir. Bu araştırmanın, sağlık turizmi alanında ileride yapılacak olan çalışma konularını belirleyebilmek açısından araştırmacılara yol göstereceği düşünülmektedir.

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“…Hence, for medical tourists, medical tourism offers an inexpensive alternative for receiving medical treatment overseas without compromising on quality. 9 The globalization of healthcare has enabled travel agencies and facilitators specializing in medical tourism to offer packages to tourists who want to receive medical treatments overseas. These medical tourism operators have been trying to deliver high quality travel products and services to medical tourists as well as to build strong relationships with other medical providers.…”

Section: Medical Tourismmentioning

confidence: 99%

Examining the Effectiveness of Relationship Marketing Strategies on Medical Tourism

Lai¹,

Chen²,

Lin³

2016

ITMR

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Medical tourism is one of the fastest-growing industries in the world as many patients are looking to access healthcare services that are not available to them in their home countries. Many hospitals and healthcare centers are now offering numerous products and services in order to fully reap the benefits from it. However, little research which examines the effects of relationship marketing on the medical tourism exists. Hence, the aims of this study are to: (1) examine the relationship between the relationship marketing strategies and the medical tourism industry; and (2) help medical tourism operators to identify some of the key issues that exist within the industry. In-depth interviews were conducted with ten senior Taiwanese tour guides who had extensive experience in dealing with the medical tourism industry. The results indicate that relationship marketing was one of the crucial factors which had an impact on the willingness of tour guides to make necessary travel arrangements for medical tourists. The environment of health examination center, the ability of its doctors to diagnose a patient's condition, and the professional image of its doctors could also affect the effectiveness of the relationship marketing on medical tourism as well as the efforts in arranging a follow-up visit to the health examination center. The findings can provide senior executives of health examination centers and travel agencies with a more realistic insight in dealing with issues and challenges arising from the medical tourism.

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The Development of Health Tourism Services

Cited by 159 publications

References 1 publication

Promoting medical tourism to India: Messages, images, and the marketing of international patient travel

Promoting medical tourism to India: Messages, images, and the marketing of international patient travel

Türkiye'de Sağlık Turizmi Alanında Yapılan Lisansüstü Tezlerin İçerik Değerlendirmesi

Examining the Effectiveness of Relationship Marketing Strategies on Medical Tourism

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