2021
DOI: 10.1177/20552076211012128
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The development of a digital intervention to increase influenza vaccination amongst pregnant women

Abstract: Objective Pregnant women and unborn babies are at increased risk of complications from influenza, including pneumonia, yet in the UK, uptake of flu vaccination amongst this population remains <50%. Pregnant women hold beliefs about risks of flu and efficacy of vaccination that consistently predict them to decline vaccination. This study aimed to develop a theory and evidence-based intervention addressing these beliefs to promote flu vaccine uptake. Methods The intervention was developed by behavioural scien… Show more

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Cited by 6 publications
(5 citation statements)
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“…There are several, effective and safe to use in pregnancy, pharmaceutical interventions at our disposal. While additional NPIs are needed to increase vaccination uptake among pregnant women [e.g., a digital intervention addressing beliefs about influenza infection and vaccination ( 47 )] on the whole influenza surveillance and public health responses serve pregnant women well largely because the risks are well understood, consequently their needs are in focus during influenza outbreaks.…”
Section: Resultsmentioning
confidence: 99%
“…There are several, effective and safe to use in pregnancy, pharmaceutical interventions at our disposal. While additional NPIs are needed to increase vaccination uptake among pregnant women [e.g., a digital intervention addressing beliefs about influenza infection and vaccination ( 47 )] on the whole influenza surveillance and public health responses serve pregnant women well largely because the risks are well understood, consequently their needs are in focus during influenza outbreaks.…”
Section: Resultsmentioning
confidence: 99%
“…Research shows that digital interventions, such as websites, short videos, and computer games, can present risk-related information more intuitively. In the vaccination intervention study for pregnant women conducted by Parsons et al (2021) [7], a dedicated animation of four minutes was created. The animation informed pregnant women about the consequences of contracting the flu, the protective efficacy of vaccination, and effectively promoted the vaccination behavior among pregnant women.…”
Section: Methods To Change Awareness and Risk Perceptionmentioning
confidence: 99%
“…Despite this qualitative study aiming to recruit a diverse range of pregnant women, the majority of women were white British, and therefore the beliefs targeted by the animation reflect the demography of the qualitative sample ( Parsons, 2019 ). A detailed description of the intervention and its development can be found elsewhere ( Parsons et al., 2021 ) but is described briefly here. Screenshots of the completed animation can be found in Supplemental Appendix 1 .…”
Section: Development Of the Interventionmentioning
confidence: 99%