The development and impact on business of the world's first live video streaming distribution platform for 3G mobile videophone terminals

Abstract

We have developed the world's first live video distribution platform capable of simultaneously delivering live video to multiple mobile phones, e.g. mobile videophone terminals and PDAs (Personal Digital Assistants), as a 3rd-generation (3G) mobile communications service. Although we are already providing a one-to-one moving picture delivery (videophone) service as a 3G mobile phone service, we did not yet have a one-to-many system of delivering live video to multiple terminals. The new platform delivers video to terminals using the bearer of a 3G-324M line provided with 3G mobile communications servics. The same content can be delivered simultaneously in a maximum of 500 streams to mobile phones with a video delay of approximately 7 seconds, a picture size of 176 x 144 pixels, and a frame rate of 10 fps. This paper also summarises the possibilities of using this platform to create business models that use a mobile videophone to provide a child care centre monitoring system, a home remote monitoring system, or other systems that were not possible with existing mobile phones.

Knowledge creation through networked strategic communities

“…25 One of the representative business models involved live broadcasts aimed at corporate member customers and the distribution of archived videos such as new product information. Another model involved real-time monitoring of stores or young children at child care centres, a new application that received high levels of customer support.…”