The Determinants of Trust in Food Safety from the Perspective of Generation Z Students

Abstract

Theoretical background: Trust plays an important role in market relations and is a valuable bridge between the consumer and the producer. Given the importance of food, trust in its safety certainly plays a key role. There are many determinants affecting food safety trust. Due to its growing role in society, Generation Z (Gen Z) and its views on the subject should be taken into account. All the more so because this generation is skeptical, cautious, and sensitive in economic, environmental, cognitive, and social terms.Pobrane z czasopisma Annales H -Oeconomia http://oeconomia.annales.umcs.pl Data