The determinants of the adoption of<i>mobile money</i>by small enterprises (SEs) in Douala, Cameroon

Mvogo, Gregory; Ndzana, Martin; Bidiasse, Honoré

doi:10.1080/20421338.2022.2076579

Cited by 1 publication

(1 citation statement)

References 29 publications

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“…The study looked at many variables, including accessibility, customer satisfaction, mobile payments, security, simplicity of pricing, ongoing support for mobile payment partners and how people are satisfied with mobile payment services, successful use of mobile payments, and business productivity are some of the study variables Research shows a strong correlation between behavioural goals and actual use of mobile money. Mvogo, Ndzana and Bidiasse's (2023) study finds that mobile money transfer services are negatively impacting the growth of small and medium-sized enterprises. They use mobile money transfers for customer-to-business transactions when receiving payments and all of these contribute to better results across small businesses.…”

Section: Empirical Review Mobile Money and Growth Of Msmes In Accramentioning

confidence: 94%

Assessing the Moderation Effect of Financial Technology on the Development and Growth of MSMEs

Asiedu,

Pasca,

Boakye

et al. 2024

Intl. J. Rel.

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Technology has advanced and played an important role in the financial sector and it is one of the reasons financial technologies (FinTech) were born. Many micro, small and medium enterprises (MSMEs) are compelled by the expansion of the digital economy to adopt technological advancements. The main aim of this study is to assess how FinTech boosts the growth of MMSMEs.The stratified sampling method was used to select a sample size of 316 from the population for the study. Three FinTech indicators were used namely mobile/online banking, digital lending and mobile money. A partial least square model was used to ascertain the study objectives. The study concluded that FinTech had a direct significant impact on the expansion of MSMEs in Ghana. However, marketing strategy did not have a direct impact on the growth of MSMEs. Examining each FinTech indicator, it was found that mobile/online banking significantly moderates access to finances, marketing strategy and customer services for the development and growth of MSMEs. Whereas digital lending is only significantly moderate with access to finances and mobile money is significantly moderate with access to finances and marketing strategies on the development and growth of MMSMEs. Finally, the study suggested increased use of FinTech (mobile money, online banking and banking lending) as its positive effect on the factors that lead to the expansion of micro, small and medium enterprises in Ghana. In addition, marketing strategies are more effective when FinTech is involved. This empirical study contributes to the novel understanding of how FinTech (mobile money, online banking and banking lending) impacts the development and the growth of MSMEs

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Section: Empirical Review Mobile Money and Growth Of Msmes In Accramentioning

confidence: 94%

Assessing the Moderation Effect of Financial Technology on the Development and Growth of MSMEs

Asiedu,

Pasca,

Boakye

et al. 2024

Intl. J. Rel.

View full text Add to dashboard Cite

show abstract

The determinants of the adoption ofmobile moneyby small enterprises (SEs) in Douala, Cameroon

Cited by 1 publication

References 29 publications

Assessing the Moderation Effect of Financial Technology on the Development and Growth of MSMEs

Assessing the Moderation Effect of Financial Technology on the Development and Growth of MSMEs

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