Abstract:Abstract-It is important that improving the value of contents felt by consumers and inducing settlement of healthy culture of consuming the charged contents in order to enhance the global competitiveness of contents industry. Korea has gotten into the smart-media era very rapidly, however, many consumers are still reluctant to purchase the charged contents. This research aims to analyse which factors have an effect on purchasing the charged contents in the view of consumers' device selection, innovativeness, a… Show more
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