The determinants of festival participants' event loyalty: a focus on millennial participants

Ho, Jie Min; Tiew, Fidella; Adamu, Adamu Abbas

doi:10.1108/ijefm-01-2022-0006

Cited by 15 publications

(21 citation statements)

References 65 publications

(135 reference statements)

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“…, 2021). In this regard, EL to the organisation is of vital concern (Ho et al. , 2022; Aboobaker et al.…”

Section: Hypothesis Developmentmentioning

confidence: 99%

“…For this reason, organisational leadership is now chasing creative human resource management practices expected to promote employee positive work behaviour and outcomes (Akanmu et al, 2021). In this regard, EL to the organisation is of vital concern (Ho et al, 2022;Aboobaker et al, 2020). EL can be seen as an attitudinal inclination toward identification, attachment, commitment, or trust vis-a-vis the organisation (Guillon and Cezanne, 2014).…”

Section: Employee Loyaltymentioning

confidence: 99%

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The interactive effect of mindfulness and internal listening on internal crisis management and its outcomes: the moderating role of emotional exhaustion

Adamu

Raza

Mohamad

2022

CCIJ

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PurposeInternal crisis communication (ICC) has become a burgeoning area of research in crisis communication. However, the importance of ICC as a tool to enhance employee positive communicative behaviour in crisis has not been explored. This study aims to develop a research model by drawing from the ideas of sensemaking and network theories. In addition, the study further examines how the elements of the proposed model drive ICC while assessing employee-related outcomes and the role of emotion exhaustion.Design/methodology/approachTo assess the validity of the measurement and structural models, 316 employees from both public and private non-profit organisations in Pakistan were interviewed through online survey. The collected data were analysed using co-variance based structural equation modelling (CV-SEM).FindingsThe results of this research confirmed that mindfulness and internal listening positively affect employee perceptions towards internal communication during a crisis. Similarly, ICC positively influences employees' perception of loyalty, job insecurity and the organisation's reputation. The results also highlight the moderation roles of emotional exhaustion (EE).Practical implicationsThe study suggests that applying ICC strategies will help crisis managers develop collaborative relationships with employees, which will help in identifying and managing a crisis. In addition, implementing effective internal communication in corporate practices and processes makes internal reputation and employee loyalty (EL) a reality and allows organisations to remain productive despite crises.Originality/valueThrough the lens of sensemaking theory, this research demonstrated that mindfulness and listening should be considered stimuli in organisations that can influence employees to be active communicators before and during crises. This study is the first to elucidate the essential outcomes for strategic internal crisis management that are often under-looked, such as emotional responses. The study also shows that sensemaking should not only focus on meaning-making in a crisis but also include emotional feelings that can wear out the meaning-making process.

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“…, 2021). In this regard, EL to the organisation is of vital concern (Ho et al. , 2022; Aboobaker et al.…”

Section: Hypothesis Developmentmentioning

confidence: 99%

Section: Employee Loyaltymentioning

confidence: 99%

The interactive effect of mindfulness and internal listening on internal crisis management and its outcomes: the moderating role of emotional exhaustion

Adamu

Raza

Mohamad

2022

CCIJ

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“…They point out that customer satisfaction can be defined in two ways: specific and general. Specific satisfaction refers to the evaluation made after a specific buying occasion, while general satisfaction refers to the customer's overall rating based on all encounters and experiences (Ho et al, 2022). According to Slaton et al (2020), satisfaction is when the consumer is pleased with the brand and its performance, as when consumers interact with a brand and experience it, they form decisions about satisfaction.…”

Section: Antecedents Of Cbbementioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Antecedents and outcomes of the consumer-based brand equity of events and its importance for destinations: the case of Portuguese music festivals

Van-Dúnem

Coelho

Bairrada

2023

IJEFM

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PurposeEven though the importance of understanding festivals from a tourism attraction development perspective has been addressed, few studies have examined the factor of brand equity in festival tourism. For that reason, this research examines the antecedents and consequents of the consumer-based brand equity (CBBE) of an event.Design/methodology/approachAfter data collection, which was carried out through a questionnaire, the structural equation model was used to analyze the statistical data. The results were based on a sample of 329 participants who attended two major music festivals in Portugal: NOS Primavera Sound and NOS Alive Portugal.FindingsFor both samples, this research shows that many aspects related to the event (image, experience and satisfaction) impact CBBE and CBBE influences destination image, the intention to revisit the destination and the intention to recommend the destination.Originality/valueThis study presents itself as innovative since it brings the CBBE of an event to the center of an investigation, showing how it helps transfer the effects of image, satisfaction and the experience of a festival to a destination image, the intention to revisit and the intention to recommend a place.

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“…Over the past 2 decades, festival and event studies have proliferated as communities have gained a greater appreciation for the value that festivals and events provide to both locals and tourists. People gather at festivals to celebrate shared beliefs, customs, history and culture (Ho et al , 2022).…”

Section: Introductionmentioning

confidence: 99%

Visitor emotional solidarity, segmentation and revisit intentions amidst COVID-19 pandemic: evidence from Panafest and emancipation festivals in Ghana

Asimah

Hurriyati

Gaffar

et al. 2023

IJEFM

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PurposeThis study examines the effect of festival visitors' emotional solidarity and segmentation on revisiting intentions to Ghana for the Panafest/Emancipation festivals during the COVID-19 pandemic.Design/methodology/approachThe study utilised data from a self-completed survey administered to festival-goers who attended the Panafest and Emancipation festivals in 2019 and 2021. In 2019, 782 questionnaires were sent to participants out of which 446 responded to the questionnaires. However, in 2021, 567 questionnaires were administered to the festival participants out of which 296 responded to the questionnaires. Multiple linear regression was performed using the ordinary least square (OLS) estimation technique.FindingsThe study found that emotional solidarity, gender, age, educational background and place of residence are important factors in predicting whether festival visitors will revisit Ghana for the Panafest and Emancipation festivals or not. Emotional solidarity was a positive predictor of revisit intentions, while gender and age also played a role with male and older visitors being more inclined to revisit Ghana for the festivals. The educational background had a positive and significant effect in 2021 but was insignificant in 2019. Place of residence had a significant but negative effect in 2021 due to the emergence of COVID-19.Practical implicationsThe study's findings suggest that stakeholders in Ghana's tourism industry, including the Ministry of Tourism, Arts and Culture, Ghana Tourist Authority, hotels and other hospitality services, should consider emotional solidarity and visitor segmentation when developing marketing strategies. Additionally, strategies to address the impact of COVID-19 on revisit intentions and spending should be considered.Originality/valueThis study contributes to the understanding of the factors that influence festival visitors' revisit intentions in Ghana and how the emergence of COVID-19 affects these intentions. The study's focus on emotional solidarity and visitor segmentation provides insights into developing effective marketing strategies in the tourism industry.

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The determinants of festival participants' event loyalty: a focus on millennial participants

Cited by 15 publications

References 65 publications

The interactive effect of mindfulness and internal listening on internal crisis management and its outcomes: the moderating role of emotional exhaustion

The interactive effect of mindfulness and internal listening on internal crisis management and its outcomes: the moderating role of emotional exhaustion

Antecedents and outcomes of the consumer-based brand equity of events and its importance for destinations: the case of Portuguese music festivals

Visitor emotional solidarity, segmentation and revisit intentions amidst COVID-19 pandemic: evidence from Panafest and emancipation festivals in Ghana

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