The Determinant of Online Shopping Intention in Jordan: A Review and Suggestions for Future Research

Alsoud, Malek; Othman, Ismail Bin Lebai

doi:10.6007/ijarbss/v8-i8/4507

Cited by 10 publications

(21 citation statements)

References 60 publications

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“…Although there is an abundance of e-commerce websites across the country, online purchasing remains very low, according to Ministry of Information and Communications Technology (2016). Nevertheless, Alsoud and Ismail (2018) stated that Jordan confronts many problems concerning online shopping since Jordanian customers remain cash-centric, which is why the number of online shoppers is decreasing each year. It is notable that the growth of online shoppers decreased to 8% in 2015–2016 comparative to 14% in 2011–2015, according to Al-dweeri et al (2017).…”

Section: Introductionmentioning

confidence: 99%

“…Thus, several researchers have attempted to address the factors impacting online purchases in e-stores (Adwan et al, 2019; Al-dweeri et al 2017; Albarq, 2014; Alsoud & Ismail, 2018). However, there is paucity of resources and information in the form of journals and articles about the prevalence of e-commerce services across Jordan, possibly due to fewer e-commerce activities.…”

Section: Introductionmentioning

confidence: 99%

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The Effect of Brand Perceptions on Repurchase When Using the E-commerce Website for Shopping

Albarq

2021

Jindal Journal of Business Research

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This study aims to investigate the influence of some critical factors (store/brand perceptions and trust in the web-store) on online repurchase intention. A pre-validated questionnaire was distributed to a convenience sample with response rate of 95.2% ( n = 684) web-store buyers that were examined for assessing the research model. Primary data were collected during the period between December 2019 and February 2020, from respondents in Amman the capital of Jordan. Using AMOS 22.0 software, the collected data were analyzed with structural equation modeling (SEM). Confirmatory factory analysis (CFA) was used to estimate the measurement model with respect to convergent and discriminant validities. This was followed by testing the structural model framework and research hypotheses. The results showed that retailers can not only enhance trust in this store through robust brands, but also reap several benefits such as better brand image and demand. Thus, it has been found that the store as a brand could turn out to be as important that make it easier for customers to build trust, constituting a strong antecedent of behavioral intentions where behavioral intentions can lead to repurchase patterns. Unlike extant research, this model proposes store brand perception and product brand perception as determinants of intentions and trust in a web-store.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

The Effect of Brand Perceptions on Repurchase When Using the E-commerce Website for Shopping

Albarq

2021

Jindal Journal of Business Research

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“…Although there is an abundance of e-commerce websites across the country, online purchasing remains very low, according to Ministry of Information and Communications Technology (2016). Nevertheless, Alsoud and Othman (2018) stated that Jordan confronts many problems concerning online shopping since Jordanian customers remain cash-centric, which is why the number of online shoppers is decreasing each year. It is notable that the growth of online shoppers decreased to 8% in 2015−2016 comparative to 14% in 2011−2015 according to Al-dweeri et al (2017).…”

Section: Introductionmentioning

confidence: 99%

“…Thus, several researchers have attempted to address the factors impacting online purchases in e-stores (Adwan et al, 2019;Alsoud & Othman, 2018;Al-dweeri et al, 2017;Albarq, 2014). However, there is paucity of resources and information in the form of journals and articles about the prevalence of e-commerce services across Jordan, possibly due to fewer e-commerce activities.…”

Section: Introductionmentioning

confidence: 99%

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The Effect of Brand Perceptions on Repurchase When Using the E-Commerce Website for Shopping

Albarq¹

2020

IJMS

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This study aims to investigate the influence of some critical factors (store/brand perceptions, and trust in the webstore) on online repurchase intention. A pre-validated questionnaire was distributed to a convenience sample with response rate of 95.2% (n = 684) web-store buyers that were examined for assessing the research model. Primary data were collected during the period between December 2019 and February 2020, from respondents in Amman the capital of Jordan. Using AMOS 22.0 software, the collected data were analysed with structural equation modelling (SEM). Confirmatory factory analysis (CFA) was used to estimate the measurement model with respect to convergent and discriminant validities. This was followed by testing the structural model framework and research hypotheses. The results showed that retailers are able to increase trust in the web-store by carrying strong brands, and reap a number of benefits including image enhancement and pre-established demand, it has been found that the store as a brand could turn out to be as important that make it easier for customers to build trust, constituting a strong antecedent of behavioural intentions where behavioural intentions can lead to repurchase patterns. Unlike extant research, this study makes a novel contribution—to adduce evidence as per which both trust and intentions can have impact repurchase as far as web-stores are concerned. The relevancy can be explained with the fact that prior models were only found to have purchase intentions as the final dependent variable.

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E-customer loyalty in gamified trusted store platforms: a case study analysis in Iran

Hosseini

Rezvani

2021

Bulletin EEI

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Customer satisfaction, trust, and loyalty are the three most fundamental elements of e-marketing. Previous researchers have noted that satisfaction is a key factor in commanding loyalty. However, the relationship between satisfaction, trust, and loyalty is strongly dependent on the type of platform provided by digital stores. On the other hand, gamification in E-businesses has grown rapidly in recent years. In this context, it is necessary to explore the effects of gamification on e-customer satisfaction and loyalty. In this paper, it is argued that customer satisfaction alone cannot inspire loyalty. Simply speaking, customers’ satisfaction with gamified services can lead to developing trust and, in turn, loyalty. This research also presents a thorough review of the effect of store-related motivational factors, such as gamification, on trust. These factors include moderator and mediator variables. The hypotheses of this study are considered in the context of one of the largest online retail stores in Iran which enjoys a large market share in the Middle East. To this end, Lawshe content validity ratio is utilized and expert opinions are applied to the proposed model. Evaluation results, obtained through the smartPLS, established the robustness of our modeling in terms of reliability analysis, significance level analysis, discriminant validity analysis, coefficient of determination, model fitting, and cross-validation.

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The Determinant of Online Shopping Intention in Jordan: A Review and Suggestions for Future Research

Cited by 10 publications

References 60 publications

The Effect of Brand Perceptions on Repurchase When Using the E-commerce Website for Shopping

The Effect of Brand Perceptions on Repurchase When Using the E-commerce Website for Shopping

The Effect of Brand Perceptions on Repurchase When Using the E-Commerce Website for Shopping

E-customer loyalty in gamified trusted store platforms: a case study analysis in Iran

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